Director of Revenue Marketing - Remote Position

About the Role

We are seeking a Director of Revenue Marketing - Remote to join our dynamic team at Niche. As a leader in the EdTech space, Niche is dedicated to simplifying the school search process for students, parents, and educators. This remote Director of Revenue Marketing role offers you the chance to drive demand generation and revenue growth across B2B sectors while working from anywhere in the world.

What You'll Do

• Develop and execute comprehensive marketing strategies aimed at driving revenue growth.
• Oversee a team dedicated to demand generation and marketing initiatives, ensuring alignment with company goals.
• Implement best practices for lead generation and conversion to maximize marketing effectiveness.
• Manage multi-channel marketing campaigns, analyzing key performance metrics to optimize campaigns.
• Provide strategic oversight for onsite and virtual events, enhancing brand visibility and engagement.
• Collaborate closely with sales and product teams to ensure cohesive messaging and strategy.
• Mentor and manage a marketing team, fostering a culture of innovation and collaboration.
• Utilize data to refine targeting and messaging strategies, ensuring campaigns resonate with the target audience.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• 8+ years of B2B marketing experience, with at least 3 years in a leadership role.
• Proven success in demand generation and account-based marketing (ABM) strategies.
• Strong knowledge of marketing automation tools and CRM platforms.
• Experience in managing event marketing programs.
• Excellent analytical and communication skills, with strong project management abilities.
• Experience in the education sector is a plus.
• Familiarity with customer segmentation and buyer personas.

Nice to Have

• Experience with digital marketing tools and analytics platforms.
• Knowledge of SEO and content marketing strategies.
• Ability to adapt to a fast-paced and evolving environment.

What We Offer

• Flexible work environment with remote or in-office options.
• Competitive salary with performance-based compensation.
• Comprehensive health benefits including dental and vision.
• Flexible Paid Time Off policy.
• Stipend for home office setup.
• 12 weeks fully paid parental leave.
• 401(k) with employer match.
• Immediate impact on company operations and users.
• A supportive team culture with opportunities for professional growth.