Director of Marketing Operations & Data Analytics - Remote

About the Role

We are seeking a Director of Marketing Operations & Data Analytics to join our team remotely. In this pivotal role, you will drive marketing’s data insights and analytics, budget planning and tracking, and process optimization. As a leader, you will provide data insights, ROI analysis, and performance measurement on marketing’s lead to loyalty funnel, ensuring that our marketing strategies are data-driven and effective.

What You'll Do

• Lead data management, performance analysis, reporting, and product segmentation to derive insights that measure marketing effectiveness.
• Develop compelling analysis, reports, and presentations that effectively communicate key findings to stakeholders and NMI’s Board of Directors.
• Manage the marketing budget and allocate resources effectively, ensuring optimal utilization and tracking ROI for all marketing activities.
• Ensure best practices for lead to loyalty programs are executed and optimized for efficiency and scalability.
• Collaborate cross-functionally with sales operations, product operations, and finance to enhance GTM effectiveness.
• Implement and enforce data privacy and security practices, ensuring compliance with relevant regulations.

Requirements

• 10+ years of experience in Marketing Operations/Analytics, with a strong leadership background.
• 5+ years in a managerial or leadership role, preferably within the FinTech or SaaS industry.
• Deep hands-on knowledge of CRM (Salesforce), Marketing Automation (Pardot), and analytics platforms (GA4, Tableau, Power BI).
• Strong analytical skills to interpret complex data and translate insights into actionable strategies.
• Bachelor's/Master's in Marketing, Math, Analytics, Operations, or a related field; MBA preferred.

Nice to Have

• Experience in the payments or merchant services sector.
• Familiarity with project management tools like Jira.
• Previous experience in a remote-first work environment.

What We Offer

• A remote-first culture that promotes flexibility and work-life balance.
• Flexible PTO and 13 paid holidays.
• Health, dental, and vision insurance.
• Company volunteer days to give back to the community.
• Opportunities for professional growth and development.

Join us at NMI, where we empower our partners with choice and challenge the one-size-fits-all approach to payments. We believe in democratizing the latest payments technology, enabling more payments in more ways and places. Our commitment to diversity, equity, and inclusion is reflected in our initiatives and workplace culture.