Director of Growth Analytics - Remote Position

About the Role

Do you thrive at the intersection of data, strategy, and real business impact? We are seeking a Director of Growth Analytics remote to join Freebird®, a high-growth DTC brand redefining shaving for millions of people. With a remarkable track record of scaling to 9-figures in revenue and serving over 2 million customers, this role is pivotal in driving our next phase of profitable growth.

What You'll Do

• Own the Growth Measurement Foundation, ensuring tracking and attribution integrity across ad platforms, GA4, server-side events, and ecommerce systems.
• Implement monitoring and alerting systems to proactively catch data breaks, attribution shifts, and pipeline failures.
• Establish clear UTM governance and campaign standards to maintain clean, scalable reporting.
• Partner with platform owners and Engineering to continuously improve data quality and reduce blind spots.
• Define and own the roadmap for MMM, MTA, and incrementality testing, establishing testing standards and learning agendas.
• Translate model outputs into actionable recommendations on where to invest, reduce spend, or test new opportunities.
• Build a centralized source of truth by evolving a unified data foundation across acquisition, ecommerce, retention, and finance inputs.
• Create end-to-end visibility from first touch through repeat purchase, connecting channel, audience, creative, and offer performance to downstream outcomes.
• Develop automated daily and weekly reporting that supports the growth operating rhythm, delivering dashboards and alerts that flag pacing risks and emerging opportunities.

Requirements

• 7 to 10+ years in growth analytics, marketing analytics, or similar roles within high-velocity ecommerce or DTC environments.
• Proven experience owning a growth measurement function end to end, including tracking, data modeling, reporting, and decision support.
• Strong paid media analytics expertise across major platforms and an understanding of platform reporting limitations.
• Hands-on experience operationalizing MMM and incrementality testing and translating outputs into budget strategy.
• Deep knowledge of tracking, GA4, UTMs, attribution systems, and ecommerce data structures.
• Experience building centralized data models, BI dashboards, and scalable reporting systems.
• Strong business acumen with fluency in CAC, LTV, contribution margin, and forecasting.
• Excellent communicator who can influence senior stakeholders with clarity and confidence.

What We Offer

• Autonomy with support — real responsibility paired with strong leadership.
• Remote-first & flexible — work with trust, autonomy, and accountability.
• No politics, just execution — a fast-moving, results-driven culture.
• Make your mark — help scale a 9-figure brand entering its next growth chapter.
• Kind and people-focused — we communicate openly, collaborate deeply, and support one another.
• Growth mindset — we embrace change, never settle, and continuously improve.
• Bias for action — we move fast, keep it simple, and innovate without fear.

If you enjoy building systems that bring clarity to complexity, influencing multimillion-dollar budget decisions with evidence, and turning data into confident action, this Director of Growth Analytics remote role is for you.