Digital Marketing Specialist - Remote for Australian Clients

About the Role

We are seeking a talented Digital Marketing Specialist to join our dynamic team at Brainbox. This Digital Marketing Specialist remote position focuses on managing digital marketing campaigns for our Australian clients. You will play a crucial role in planning, executing, optimizing, and reporting on various digital marketing strategies, including Google Ads and social media campaigns.

What You'll Do

• Build and manage Google Ads campaigns, focusing on paid search, Performance Max, and remarketing.
• Set up and manage Meta Ads campaigns (Facebook and Instagram), including audience targeting, creative development, and budget management.
• Support SEO and organic social activities, including keyword application and basic on-page optimization.
• Monitor campaigns daily, adjusting bids, budgets, and keywords as necessary.
• Identify and address issues such as low CTR or poor quality scores, proactively suggesting improvements.
• Set up and maintain conversion tracking using GA4, Google Tag Manager, and Google Ads.
• Utilize Google Analytics, Google Search Console, and Looker Studio to create and update reports.
• Ensure campaigns align with client branding and messaging, checking all ads and landing pages for accuracy.

Requirements

• At least 2 years of experience in a digital marketing role, specifically handling live paid campaigns.
• Solid hands-on experience with Google Ads and Meta Ads, including optimization and reporting.
• Previous experience with Australian clients is preferred.
• Excellent written and spoken English skills to communicate effectively with Australian stakeholders.

Nice to Have

• Familiarity with SEMrush or similar SEO tools.
• Basic HTML knowledge.
• Experience with Canva and Hootsuite or similar scheduling tools.
• Adobe Photoshop skills are a plus.

What We Offer

• Attractive and competitive salary.
• Performance-based incentives and tenure-based rewards.
• Paid time off and a balanced work schedule with weekends free.
• International career growth opportunities.
• Modern, air-conditioned office environment with easy access to public transportation.
• Fun and inclusive workplace culture with a focus on employee development.