Talantix.io
Remote Position•28.01.26
AI SCORE 7.8

Digital Marketing Optimization Specialist - German Speaking

$23K/year
HybridLanguage SchoolsWWRelocation
Google Ads•Digital Marketing•Data Analysis•KPI Monitoring•Excel•Performance Optimization

About the Role

We are seeking a Digital Marketing Optimization Specialist to join our team and support high-value customers by implementing optimization strategies and data-driven digital marketing solutions. This Digital Marketing Optimization Specialist remote position will primarily focus on Google Ads and performance analysis across multiple Google products.

What You'll Do

  • Implement optimization solutions and strategies for high-value customers.
  • Manage and optimize digital advertising campaigns, mainly Google Ads.
  • Create keyword packs, bid strategies, and budget recommendations.
  • Analyze data and trends to generate actionable insights.
  • Monitor, analyze, and report on key performance indicators (KPIs).
  • Develop expertise across Google products (Search Network, Mobile, YouTube).

Requirements

  • Minimum 12 months of experience in digital advertising optimization.
  • Hands-on experience with Google Ads.
  • Experience with Facebook, TikTok, or other platforms is a plus.
  • Strong analytical mindset and KPI understanding.
  • Good Excel knowledge.
  • Ability to work in a performance-driven environment.
  • Native or near-native German (C2) is required for this role.

Nice to Have

  • Experience with additional digital marketing tools.
  • Familiarity with SEO practices.
  • Knowledge of analytics tools beyond Google Analytics.

What We Offer

  • Annual Base Salary: 23,000 € gross.
  • Yearly Target Bonus: 5% of annual gross base salary.
  • Language Premium: 3,240 € / year.
  • Meal Allowance: 7.63 € per working day.
  • Transportation Allowance: 720 € / year.
  • Health & Life Insurance family plan (spouse and children included).
  • Permanent contract with a 180-day probation period.
  • Relocation support available for candidates outside Lisbon or Portugal.
Language Requirements
GermanC2
BasicIntermediateAdvancedNative
Why This Job7.8 of 10

This role offers a unique opportunity for a German-speaking Digital Marketing Optimization Specialist to work in a hybrid environment with a focus on Google Ads. Competitive salary and relocation support make it attractive.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in Google Ads and familiar with Google Analytics, demonstrating the ability to optimize ad campaigns based on data insights and performance metrics.

→

Self-motivated and adaptable to a hybrid work environment, able to manage tasks independently while collaborating effectively with remote team members.

→

Analytical mindset with strong skills in Excel for data manipulation and KPI monitoring, allowing for informed decision-making and continuous performance improvement.

Learning Resources

→Google Ads Certificationcourse
→Digital Marketing Analyticscourse
→KPI Monitoring: The Ultimate Guidearticle

Career Path

Digital Marketing Optimization Specialist - German Speaking(Now)→Digital Marketing Analyst(1-2 years)→Digital Marketing Manager(3-5 years)

Market Overview

Google Ads Market Size 2024
$250B
Annual Growth of Google Ads
15.5%
AI Adoption in Digital Marketing
70%
Investment in Digital Marketing Tech
+25%
Labour Demand for Digital Marketing Roles
+20%
Avg Salary for Digital Marketing Optimization Specialist
$60K

Skills & Requirements

Required
Google AdsDigital MarketingData Analysis
Growing in Demand
Search Engine Optimization (SEO)Content MarketingMarketing Automation Tools
Declining
Flash AdsBanner Advertising

Domain Trends

Increased Use of AI in Campaign Management
Over 60% of marketers are using AI tools to optimize their Google Ads campaigns, significantly improving ROI.
Shift Towards Performance-Based Marketing
By 2025, 80% of marketing budgets are expected to be allocated to performance-based strategies, emphasizing the need for data-driven decision-making.
Rise of Video Ads in Google Ads
Video advertising is projected to account for 30% of total Google Ads spend by 2025, reflecting a 40% growth in video ad engagement.

Industry News

Loading latest industry news...

Finding relevant articles from the last 6 months

All job postings are automatically gathered by algorithms. We do not review or verify listings, be careful when applying and do not sign-in with iCloud or Google services.