Digital Marketing Data Analyst - Remote
About the Role
We are seeking a Digital Marketing Data Analyst - Remote to join our innovative team at Quorum Federal Credit Union. In this role, you will leverage your analytical skills to transform complex data into actionable insights that drive marketing strategies and enhance consumer engagement. You will work remotely, collaborating with a dynamic team to deliver data-driven solutions that align with our mission of creating Banking That’s Good. For You.
What You'll Do
- Collect, aggregate, and normalize data from various marketing platforms, CRM systems, and financial databases.
- Build and maintain dashboards in Power BI and Google Analytics (GA4) to provide real-time insights into marketing performance.
- Automate reporting processes to ensure data quality and integrity across all platforms.
- Analyze campaign performance and key performance indicators (KPIs) to identify trends and recommend optimization strategies.
- Create detailed reports and presentations for stakeholders, translating complex data into clear business insights.
- Mentor junior analysts, fostering a culture of learning and collaboration within the team.
Requirements
- Bachelor’s degree in Marketing, Data Analytics, Data Science, Statistics, or a related field.
- 5+ years of experience in data analytics, particularly in marketing or customer analytics.
- Strong proficiency in digital analytics platforms such as GA4, HubSpot, and business intelligence tools like Power BI.
- Excellent communication skills with the ability to convey data-driven insights to both technical and non-technical audiences.
- Experience with data governance and privacy compliance (GDPR, CCPA) is a plus.
Nice to Have
- Familiarity with financial services or banking industry metrics.
- Experience with data visualization tools such as Tableau or Looker.
- Knowledge of event tagging via Google Tag Manager.
What We Offer
- Competitive salary range of $88,000 - $98,000 per year.
- Comprehensive benefits including medical, vision, dental, and retirement plans.
- Paid Time Off (PTO) to support work-life balance.
- A flexible and supportive remote work environment.
- Opportunities for professional growth and development.
This Digital Marketing Data Analyst role offers a unique opportunity to work remotely with a leading credit union, focusing on data-driven marketing strategies. Enjoy competitive salary and benefits.
Who Will Succeed Here
Proficient in using GA4 for tracking and analyzing user behavior, with a strong ability to translate metrics into marketing strategies that enhance consumer engagement.
Self-motivated and disciplined, demonstrating the ability to manage time effectively while working remotely, ensuring deadlines are met without direct supervision.
Hands-on experience with SQL and Power BI for data visualization, possessing a critical mindset to identify trends and insights that inform decision-making in digital marketing.
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