Talantix.io
360Learning•23.02.26
AI SCORE 8.5

Demand Generation Lead - DACH Market (Freelance) Remote

$60K–$80K/year
RemoteB2B SaaS Marketing
Demand Generation•B2B Marketing•Salesforce•Marketing Automation•SEM•Social Media Advertising•ABM

About the Role

We are seeking a Demand Generation Lead for the DACH market to join our dynamic team at 360Learning. This remote position offers an exciting opportunity to manage pipeline creation and support our revenue team during a 10+ month leave of the current lead. As a key player in our high-performance marketing organization, you will have the chance to learn and contribute significantly.

What You'll Do

  • Own pipeline creation for the DACH market, ensuring alignment with marketing and sales targets.
  • Manage the performance of demand generation initiatives and collaborate with the EMEA Paid Marketing Manager.
  • Oversee the DACH Demand Generation budget and achieve SQL targets.
  • Define the marketing experiment roadmap to unlock new acquisition channels.
  • Work closely with DACH BDRs to enhance lead follow-up processes.
  • Collaborate with the EMEA marketing team to drive overall marketing success.
  • Utilize data-driven strategies to improve performance and optimize campaigns.
  • Contribute to a supportive company culture that values diversity and inclusion.

Requirements

  • 5+ years of experience in Demand Generation within the B2B SaaS sector.
  • Native or business fluent in German and fluent in English.
  • Strong understanding of SEM and social media advertising.
  • Experience with marketing automation tools and Salesforce.
  • Data-driven mindset with strong analytical skills.
  • Ability to work autonomously and manage multiple projects effectively.
  • Excellent written communication skills.
  • Experience with ABM campaigns is a plus.

Nice to Have

  • Familiarity with the latest trends in digital marketing.
  • Experience in a fast-paced startup environment.
  • Knowledge of additional languages.

What We Offer

  • Base salary and variable compensation.
  • Work From Home allowance and health insurance.
  • Flexible hours and total remote work possible.
  • Diversity and inclusion initiatives.
  • Corporate social responsibility programs.
  • Supportive company culture that fosters growth.
Language Requirements
GermanC1
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This role offers a unique opportunity to lead demand generation efforts in the DACH market while working remotely. With a competitive salary and a supportive culture, it's an excellent chance for growth.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in Salesforce and marketing automation tools like HubSpot or Marketo to effectively manage and analyze campaign performance.

→

Strong understanding of B2B marketing strategies, particularly in the DACH region, with experience executing targeted SEM and social media advertising campaigns.

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Results-driven mindset with a minimum of 5 years in demand generation, adept at leveraging ABM strategies to enhance lead quality and conversion rates.

Learning Resources

→B2B Demand Generation: The Complete Guideguide
→Digital Marketing Specializationcourse
→Salesforce Marketing Cloud Documentationarticle

Career Path

Demand Generation Lead - DACH Market (Freelance)(Now)→Head of Demand Generation(1-2 years)→VP of Marketing(3-5 years)

Market Overview

Market Size 2024
$8.4B
Annual Growth
12.5%
AI Adoption
65%
Investment in Marketing Automation
+35%
Labour Demand for Demand Generation Roles
+22%
Avg Salary for Demand Generation Lead
$120K

Skills & Requirements

Required
Demand GenerationB2B MarketingSalesforce
Growing in Demand
Content MarketingData AnalyticsCustomer Journey Mapping
Declining
Email Blast CampaignsTraditional Print Advertising

Domain Trends

Rise of AI in Demand Generation
AI tools are increasingly being utilized for personalized marketing, with 65% of companies reporting enhanced targeting capabilities.
Shift to Account-Based Marketing (ABM)
Companies are investing more in ABM strategies, with 70% of B2B marketers stating ABM has significantly improved their ROI.
Increased Focus on Customer Experience
76% of consumers expect personalized experiences, leading to a 30% increase in demand for skills in customer journey mapping and analytics.

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