Customer Lifecycle Marketing Manager - Remote

About the Role

We are seeking a passionate and experienced Customer Lifecycle Marketing Manager - Remote to join our dynamic team. In this role, you will drive customer engagement and retention strategies that enhance the customer journey and maximize lifetime value. As a key player in our marketing department, you will collaborate with cross-functional teams to develop and implement effective lifecycle marketing campaigns.

What You'll Do

• Design and execute comprehensive customer lifecycle marketing strategies that align with business goals.
• Utilize data analytics to monitor customer behavior and optimize marketing efforts.
• Develop targeted campaigns using marketing automation tools such as HubSpot and Salesforce.
• Collaborate with the customer success team to ensure a seamless customer experience.
• Analyze campaign performance metrics and adjust strategies based on insights.
• Lead initiatives to improve customer retention and engagement through personalized communication.
• Manage project timelines and deliverables to ensure timely execution of marketing programs.
• Foster relationships with key stakeholders to enhance collaboration and project outcomes.

Requirements

• 3-5 years of experience in customer lifecycle marketing or related field.
• Strong proficiency in marketing automation platforms (e.g., HubSpot, Salesforce).
• Excellent analytical skills with a focus on data-driven decision-making.
• Proven track record of developing and executing successful marketing campaigns.
• Ability to work collaboratively in a remote team environment.
• Exceptional communication and storytelling skills.
• Experience in B2B SaaS marketing is a plus.
• Project management experience is highly desirable.

Nice to Have

• Familiarity with customer success metrics and KPIs.
• Experience with account-based marketing strategies.
• Knowledge of healthcare marketing is a bonus.

What We Offer

• Comprehensive benefits package including medical, dental, and vision coverage.
• 401K with company match.
• Unlimited vacation policy to promote work-life balance.
• On-demand learning programs for continuous professional development.
• Fun team activities like cooking classes and yoga sessions.
• Awards and recognition programs for outstanding employee contributions.
• Commitment to diversity and career growth opportunities.
• Supportive and inclusive work environment with engagement in community events.