Creative Strategist - Brand Voice (Remote)

About the Role

Anthropologie is seeking a Creative Strategist to join the Brand Voice team in a remote capacity. This net new role is central to evolving the role of copy and narrative from execution into concept and creative strategy. As a Creative Strategist, you will serve as a key dot-connector—translating customer insight, cultural signals, channel KPIs, and brand strategy into clear creative territories, concepts, and format recommendations.

What You'll Do

• Pioneer the discipline of creative strategy from the seat of Brand Voice, translating strategies into high-level concepts and frameworks.
• Develop creative strategies and briefs that clearly define the problem, insight, idea, and executional guardrails for channel and creative leads.
• Partner closely with cross-functional teams, including brand and social strategists, writers, and creative producers.
• Support the Manager of Content & Communications Strategy in recommending messaging placement and format strategy across the content ecosystem.
• Integrate SEO/AEO, performance insights, and emerging AI-enabled tools into creative strategy, ensuring ideas are designed to travel, perform, and be discovered.
• Contribute strategic thinking to long-form editorial, site content, and social storytelling where concept and narrative are critical.

Requirements

• 6–8 years of experience in creative strategy, communications planning, or brand storytelling.
• Agency, media, publishing, or in-house experience within retail, fashion, or beauty preferred.
• Strong instincts for cultural insight, audience psychology, and narrative development.
• Familiarity with performance marketing metrics, SEO/AEO, and AI platforms as strategic inputs.
• Comfort navigating ambiguity and influencing across a highly matrixed organization.

Nice to Have

• Experience with digital marketing tools and platforms.
• Knowledge of current trends in retail and e-commerce.
• Ability to work collaboratively in a hybrid work environment.

What We Offer

• Comprehensive benefits including medical, dental, vision, and PTO.
• Generous employee discounts and retirement savings plans.
• Flexible remote work alongside 2-3 days per week in our Philadelphia office.
• Competitive relocation package for candidates outside the Philadelphia area.