Business Development Manager - Marketing for Gaming Industry

About the Role

We're hiring a Business Development Manager - Marketing to join our dynamic team at Keywords Studios. This remote position focuses on driving strategic revenue growth within the North American video games market. As a Business Development Manager - Marketing, you will leverage your industry expertise to secure high-value partnerships with global game publishers, showcasing Keywords Studios' unique ability to engage players through data-driven insights and creative marketing excellence.

What You'll Do

• Identify, prospect, and close high-value opportunities targeting major global game publishers and developers.
• Expertly sell the full suite of Engage Marketing Services tailored for the gaming lifecycle.
• Utilize Keywords Insights for player-persona mapping and market analysis.
• Build community-centric social strategies and execute global influencer campaigns for AAA and Indie titles.
• Secure high-impact media coverage and manage reputation within the gaming community.
• Partner with publishers to deliver trailers, key art, and high-impact digital assets.
• Develop and execute a sales roadmap prioritizing high-growth accounts within the gaming sector.
• Build and nurture executive-level relationships within marketing and publishing departments of leading games companies.
• Collaborate with global creative and production studios to pitch integrated marketing solutions.
• Serve as a brand ambassador at major gaming events like GDC, Summer Game Fest, PAX, and Gamescom.

Requirements

• Extensive experience working directly for or with global games publishers.
• 5+ years of proven success in a Business Development role within the video games or gaming-adjacent marketing space.
• Comprehensive understanding of the global gaming ecosystem, including platform trends and player behavior.
• An active, warm network of contacts within the North American gaming industry.
• Exceptional storytelling and presentation skills to translate marketing services into compelling ROI-driven narratives.
• A self-starter with the discipline to drive sales cycles independently.

Nice to Have

• Experience with social and influencer marketing strategies.
• Knowledge of creative production processes for trailers and digital assets.
• Familiarity with PR and outreach strategies in the gaming community.

What We Offer

• Competitive salary ranging from CAD $95,000 to CAD $120,000 per year.
• Remote work flexibility, allowing you to work from anywhere.
• Opportunities for professional growth and development within the gaming industry.
• Access to a vibrant community of gaming professionals and industry events.
• A collaborative and inclusive work environment.