Talantix.io
Welocalize•23.02.26
AI SCORE 8.5

ASO Specialist - Remote

$60K–$80K/year
RemoteMarketing
ASO•App Store Optimization•Keyword Research•Looker Studio•AppTweak•App Annie•A/B Testing•Data Analysis

About the Role

We are looking for an experienced ASO Specialist to join our team at Welocalize. This ASO Specialist remote position is focused on driving mobile app growth initiatives through effective App Store Optimization strategies. You will play a critical role in enhancing the visibility, downloads, and conversion performance of our iOS and Android applications.

What You'll Do

  • Develop and execute data-driven ASO strategies to improve app visibility and downloads.
  • Conduct thorough keyword research and optimize app metadata for better search rankings.
  • Design and implement A/B tests for creative assets to determine the most effective approaches.
  • Monitor app performance and deliver actionable insights to the team.
  • Identify growth opportunities using ASO tools such as AppTweak and App Annie.
  • Stay updated on the latest mobile marketing trends and best practices.
  • Collaborate with cross-functional teams to ensure high-quality and timely deliveries.
  • Utilize Looker Studio for reporting and performance analysis.

Requirements

  • Proven experience in ASO for mobile apps, with a strong portfolio of successful projects.
  • Expertise in ASO tools like AppTweak and App Annie.
  • Proficiency in Looker Studio for reporting and data analysis.
  • Familiarity with global ASO strategies and best practices.
  • Excellent communication skills in English, both written and verbal.
  • Highly analytical and detail-oriented, with a passion for data-driven decision-making.
  • Experience with Excel and SEO is ideal.

Nice to Have

  • Experience in mobile app marketing or related fields.
  • Knowledge of additional languages.
  • Familiarity with app development processes.

What We Offer

  • Flexible work-life balance to accommodate your personal needs.
  • A wide range of career opportunities within a global company.
  • Training and development programs in a diverse and inclusive environment.
  • Remote work opportunities that allow you to work from anywhere.
  • Competitive compensation based on experience and performance.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This ASO Specialist role at Welocalize offers a unique opportunity to work remotely while driving mobile app growth through innovative strategies. Enjoy a flexible work-life balance and competitive compensation.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficiency in ASO tools like AppTweak and App Annie, with a strong ability to analyze keyword trends and implement data-driven strategies for both iOS and Android platforms.

→

Strong analytical mindset with experience in A/B testing and data analysis, utilizing Looker Studio to derive actionable insights that enhance app visibility and conversion rates.

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Self-motivated and adaptable, thriving in a fully remote work environment by effectively managing time and priorities while collaborating with cross-functional teams across different time zones.

Learning Resources

→App Store Optimization (ASO) Guideguide
→ASO Masterclass: App Store Optimizationcourse
→Keyword Research for ASO: A Complete Guidearticle

Career Path

ASO Specialist - Remote(Now)→ASO Manager(1-2 years)→Head of App Marketing(3-5 years)

Market Overview

Market Size 2024
$8.5B
Annual Growth
17.5%
AI Adoption in ASO
45%
Investment in ASO Tools
+25%
Labour Demand for ASO Specialists
+30%
Avg Salary for ASO Specialist
$85K

Skills & Requirements

Required
ASOApp Store OptimizationKeyword Research
Growing in Demand
SEO for AppsUser Experience (UX) DesignData Visualization
Declining
Basic Keyword StuffingTraditional Marketing Techniques

Domain Trends

Increased Use of AI in ASO
45% of ASO specialists are now using AI tools for keyword optimization and user behavior analysis, leading to more effective strategies.
Shift to Data-Driven Strategies
70% of successful ASO campaigns are now driven by data analytics, emphasizing the need for strong data analysis skills among ASO specialists.
Focus on User Engagement Metrics
82% of app marketers are prioritizing user engagement and retention metrics over downloads, indicating a shift in how success is measured in ASO.

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