Senior User Acquisition Manager - Mobile Loyalty Apps

About the Role

We are seeking a talented Senior User Acquisition Manager for Mobile Loyalty Apps to join our dynamic team. This remote position allows you to make a real impact at scale while working with innovative mobile loyalty and rewards applications. As a Senior User Acquisition Manager, you will be responsible for driving growth through effective user acquisition strategies, focusing on Google as the primary growth engine.

What You'll Do

• Take ownership of Google App Campaigns, YouTube, and UAC for iOS/Android, ensuring a relentless focus on CPA, ROAS, and LTV.
• Activate and iterate on social media channels, particularly Meta, influencers, CTV, and other mobile channels as justified by impact.
• Run creative experimentation end-to-end, collaborating closely with the Design team to develop briefs, hypotheses, and rapid testing protocols.
• Build clean reporting dashboards and cohorts, pushing systematic optimizations for bids, budgets, audiences, geos, and placements.
• Partner with Product teams to align user acquisition strategies with features, onboarding flows, and monetization efforts.
• Manage relationships with partners, including ad networks and influencers, negotiating for optimal performance.
• Continuously test new channels, geos, and formats, establishing clear success criteria and kill rules for ineffective strategies.

Requirements

• 3-7+ years of experience in mobile user acquisition, specifically for loyalty/reward apps or closely related fields.
• Deep expertise in Google user acquisition strategies; proficiency in Meta is a strong plus.
• Proven track record of managing 7-figure monthly budgets and achieving efficiency targets at scale.
• Strong experimentation mindset with a focus on hypothesis-driven testing and disciplined decision-making.
• Excellent communication skills to present insights to senior stakeholders and collaborate effectively with Design and Product teams.
• Ownership mentality with a proactive approach to identifying and overcoming challenges.

Nice to Have

• Experience with CTV and influencer performance programs.

What We Offer

• Real impact at scale: Own a major growth lever on a flagship product category.
• Hybrid work model: 3 core office days in Hamburg for collaboration; flexible hours otherwise.
• Relocation and visa support: Assistance for moving to Hamburg and settling in, including a language stipend.
• Wellbeing and growth: Access to mental health support, a learning budget, and a modern office with excellent amenities.