Senior Product Marketing Manager - Enterprise Measurement & Attribution
About the Role
Yelp is hiring a full-time Senior Product Marketing Manager to join our team, focusing on Enterprise Measurement & Attribution. This is a fantastic opportunity for a talented marketer who is passionate about driving product adoption and enhancing customer experiences. As a Senior Product Marketing Manager - remote, you will work closely with cross-functional teams to develop and execute marketing strategies that resonate with our enterprise clients.
What You'll Do
- Lead the development of go-to-market strategies for our enterprise measurement and attribution products.
- Collaborate with product management and sales teams to ensure alignment on product positioning and messaging.
- Conduct market research to identify customer needs and competitive landscape.
- Create compelling marketing materials, including presentations, case studies, and product documentation.
- Analyze marketing performance metrics to optimize campaigns and improve ROI.
Requirements
- 5+ years of experience in product marketing, preferably in a SaaS environment.
- Strong understanding of measurement and attribution concepts.
- Proven track record of developing successful marketing strategies.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a remote team environment.
Nice to Have
- Experience in the B2B SaaS industry.
- Familiarity with analytics tools and platforms.
- Previous experience in a remote work setting.
What We Offer
- Competitive salary range of $126,000 - $236,000 based on experience.
- Comprehensive health benefits and wellness programs.
- Flexible work hours and remote work opportunities.
- Professional development and learning opportunities.
- A collaborative and inclusive work environment.
This Senior Product Marketing Manager position at Yelp offers a competitive salary and the opportunity to work remotely. Ideal for experienced marketers looking to drive enterprise strategies.
Who Will Succeed Here
Deep understanding of SaaS product marketing strategies, particularly in analytics and enterprise solutions, with experience using tools like Google Analytics and HubSpot to drive product adoption.
Proven ability to conduct comprehensive market research and competitive analysis, leveraging platforms such as SEMrush or SimilarWeb to inform go-to-market strategies and optimize messaging for enterprise clients.
Strong analytical mindset with experience in using data-driven insights to refine marketing tactics and improve customer experiences, complemented by a proactive approach to remote collaboration with cross-functional teams.
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