Yelp01.03.26
AI SCORE 8.5

Senior Product Marketing Manager - Enterprise Measurement & Attribution

$126K–$236K/year

About the Role

Yelp is hiring a full-time Senior Product Marketing Manager to join our team, focusing on Enterprise Measurement & Attribution. This is a fantastic opportunity for a talented marketer who is passionate about driving product adoption and enhancing customer experiences. As a Senior Product Marketing Manager - remote, you will work closely with cross-functional teams to develop and execute marketing strategies that resonate with our enterprise clients.

What You'll Do

  • Lead the development of go-to-market strategies for our enterprise measurement and attribution products.
  • Collaborate with product management and sales teams to ensure alignment on product positioning and messaging.
  • Conduct market research to identify customer needs and competitive landscape.
  • Create compelling marketing materials, including presentations, case studies, and product documentation.
  • Analyze marketing performance metrics to optimize campaigns and improve ROI.

Requirements

  • 5+ years of experience in product marketing, preferably in a SaaS environment.
  • Strong understanding of measurement and attribution concepts.
  • Proven track record of developing successful marketing strategies.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively in a remote team environment.

Nice to Have

  • Experience in the B2B SaaS industry.
  • Familiarity with analytics tools and platforms.
  • Previous experience in a remote work setting.

What We Offer

  • Competitive salary range of $126,000 - $236,000 based on experience.
  • Comprehensive health benefits and wellness programs.
  • Flexible work hours and remote work opportunities.
  • Professional development and learning opportunities.
  • A collaborative and inclusive work environment.
Why This Job8.5 of 10

This Senior Product Marketing Manager position at Yelp offers a competitive salary and the opportunity to work remotely. Ideal for experienced marketers looking to drive enterprise strategies.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Deep understanding of SaaS product marketing strategies, particularly in analytics and enterprise solutions, with experience using tools like Google Analytics and HubSpot to drive product adoption.

Proven ability to conduct comprehensive market research and competitive analysis, leveraging platforms such as SEMrush or SimilarWeb to inform go-to-market strategies and optimize messaging for enterprise clients.

Strong analytical mindset with experience in using data-driven insights to refine marketing tactics and improve customer experiences, complemented by a proactive approach to remote collaboration with cross-functional teams.

Learning Resources

Product Marketing for Technology Companiescourse

Career Path

Senior Product Marketing Manager - Enterprise Measurement & Attribution(Now)Director of Product Marketing(2-4 years)VP of Marketing or Chief Marketing Officer(4-6 years)

Market Overview

Market Size 2024
$15.6B
Annual Growth
12.5%
AI Adoption in Marketing
60%
Investment in SaaS Marketing Solutions
+25%
Labour Demand for Product Marketing Roles
+18%
Avg Salary for Senior Product Marketing Manager
$130K

Skills & Requirements

Required
Product MarketingMarket ResearchSaaS
Growing in Demand
Data AnalyticsCustomer Journey MappingContent Marketing Strategy
Declining
Traditional Print MarketingBasic SEO Techniques

Domain Trends

Rise of AI-Driven Marketing
AI technologies are being adopted by 60% of enterprises to enhance customer targeting and personalization, making it essential for marketers to integrate AI tools into their strategies.
Increased Focus on Customer Experience
Companies are investing 20% more in customer experience initiatives, highlighting the importance of understanding customer journeys in product marketing.
Shift Towards Data-Driven Decision Making
80% of marketers are now leveraging analytics for decision-making, emphasizing the need for strong analytical skills in product marketing roles.

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