Parloa05.03.26
AI SCORE 8.5

Senior Performance Marketing Manager - Remote Opportunity

$130K–$170K/year

About the Role

We’re hiring a Senior Performance Marketing Manager to join our dynamic team at Parloa. This remote opportunity allows you to lead our global acquisition strategy during a critical phase of rapid growth. You will play an integral role in transforming performance marketing into a predictable, scalable revenue driver.

What You'll Do

  • Own the global paid acquisition strategy across various channels including search, social, display, and retargeting.
  • Drive pipeline growth by aligning performance marketing efforts with revenue and sales outcomes.
  • Continuously optimize budget allocation based on ROI and pipeline contribution.
  • Leverage tools like 6sense for account-based acquisition and intent-based targeting.
  • Design and execute rigorous A/B testing across creatives, landing pages, and bidding strategies.
  • Collaborate with Sales, MarOps, Content, and Product Marketing to align strategies with target accounts.
  • Act as a strategic partner to marketing leadership on growth investments.

Requirements

  • 6+ years of experience in performance or growth marketing within a high-growth B2B SaaS or AI company.
  • Proven success in scaling pipeline and revenue through paid acquisition.
  • Strong hands-on experience with 6sense or similar intent-based ABM platforms.
  • Ability to manage and scale six-figure monthly budgets efficiently.
  • Deep comfort with metrics, modeling, and performance analysis.
  • Detail-oriented with a focus on execution and accountability.

Nice to Have

  • Experience in a startup environment.
  • Familiarity with advanced analytics tools.
  • Strong communication and collaboration skills.

What We Offer

  • Competitive salary range of $130,000 - $170,000 per year plus equity.
  • Flexible working hours and unlimited PTO.
  • Training and development budget for professional growth.
  • Regular team events and social activities.
  • A beautiful office space in NYC with all conveniences.
Why This Job8.5 of 10

This Senior Performance Marketing Manager role at Parloa offers a unique opportunity to lead global marketing strategies in a fast-growing AI startup.

Salary Range
Required
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Optional
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Bonus
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Who Will Succeed Here

Extensive knowledge of data analysis tools and techniques, particularly in leveraging platforms like 6sense and Google Analytics to drive actionable insights for B2B marketing strategies.

Proven experience in A/B testing methodologies and tools, with a strong focus on optimizing digital marketing campaigns across various channels including social media, search engines, and email.

A results-driven mindset with a track record of transforming performance marketing initiatives into scalable revenue streams, demonstrating adaptability to fast-paced remote work environments.

Learning Resources

Performance Marketing: A Comprehensive Guidearticle

Career Path

Senior Performance Marketing Manager(Now)Director of Performance Marketing(2-4 years)VP of Marketing(4-6 years)

Market Overview

Market Size 2024
$30B
Annual Growth
12.5%
AI Adoption in Marketing
65%
Investment in Digital Marketing Tools
+45%
Labour Demand for Performance Marketers
+20%
Avg Salary for Senior Performance Marketing Manager
$120K

Skills & Requirements

Required
Performance MarketingB2B MarketingData Analysis
Growing in Demand
Account-Based Marketing (ABM)Marketing Automation ToolsPredictive Analytics
Declining
Traditional SEO TechniquesEmail Blast Campaigns

Domain Trends

Increased Use of AI in Performance Marketing
65% of marketers are using AI tools to optimize campaigns and improve targeting, leading to more efficient ad spend.
Shift Towards Account-Based Marketing (ABM)
ABM strategies are being adopted by 75% of B2B marketers, focusing on targeted marketing to specific accounts rather than broad audiences.
Growth in Data Privacy Regulations
With 70% of consumers concerned about data privacy, marketers are adapting strategies to comply with regulations like GDPR and CCPA, impacting data collection methods.

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