Senior Performance & Influencer Marketing Specialist - APAC Focus

About the Role

We're hiring a Senior Performance & Influencer Marketing Specialist to join our dynamic team at Cambly. This role is focused on driving growth across APAC markets, particularly in Korea and Japan. As a Senior Performance & Influencer Marketing Specialist (remote), you will leverage your analytical skills and marketing expertise to manage paid acquisition campaigns and foster influencer partnerships.

What You'll Do

• Manage and optimize paid campaigns across platforms like Google, Meta, and regional channels such as Naver and Kakao.
• Monitor daily performance metrics to enhance customer acquisition cost (CAC), conversions, and overall marketing efficiency.
• Collaborate with creative teams to test new creatives, audiences, and platforms.
• Support global campaign execution and adhere to launch calendars.
• Create comprehensive monthly campaign reports and conduct creative analysis.
• Provide insights for growth forecasting and budget planning to optimize future campaigns.
• Identify and manage influencer partnerships that resonate with target audiences.
• Negotiate contracts and plan influencer campaigns on platforms like Instagram and YouTube.
• Maintain strong relationships with creators and agencies to ensure successful campaign execution.
• Work cross-functionally with Brand, Creative, Social, and Paid Media teams to ensure culturally relevant campaigns.
• Stay informed on market trends, platform updates, and competitive activities.

Requirements

• 5+ years of experience in performance marketing, influencer marketing, or digital marketing.
• Hands-on experience with Google Ads and Meta platforms.
• Proven track record managing influencer campaigns from inception to completion.
• Strong analytical skills with a focus on data-driven decision-making.
• Excellent organization and project management abilities.
• Native Korean speaker with fluency in English.
• Understanding of the Korean digital ads and influencer marketing landscape.

Nice to Have

• Experience with APAC platforms like Naver, Kakao, and Yahoo Japan.
• Experience working with influencers across multiple markets.
• Basic proficiency in Japanese.
• Familiarity with influencer or analytics platforms.

What We Offer

• Competitive salary range of $120,000 - $150,000 per year.
• Flexible remote work environment.
• Opportunities for professional growth and development.
• Collaborative and innovative team culture.
• Access to the latest marketing tools and technologies.
• Health and wellness benefits.
• Generous paid time off and holidays.
• Support for continuous learning and skill enhancement.