Senior Marketing Manager - Display & Online Video

About the Role

We're hiring a Senior Marketing Manager - Display & Online Video to join our innovative team at Constant Contact. This remote position offers the opportunity to lead media strategies that drive measurable customer acquisition and efficient growth.

What You'll Do

• Develop media strategies across display and online video focused on driving measurable customer acquisition and efficient growth.
• Build cross-channel plans aligned to CAC targets, trial sign-up goals, Gross Adds goals, and audience expansion initiatives.
• Manage end-to-end buying on key platforms (Meta, YouTube, TikTok, Reddit, GDN, DV360) with a strong focus on conversion efficiency and disciplined pacing.
• Own programmatic display activation and optimization (DV360 and/or GDN).
• Monitor budgets daily to ensure efficient pacing towards lead, trial, Gross Adds, and CPA goals.
• Conduct real-time optimizations across bidding, audiences, creative variations, and placements to improve conversion outcomes.
• Run a structured creative testing engine using US winners and rapid localization.
• Apply display quality controls and governance.
• Partner with CRO and Sites teams to reduce conversion friction.
• Coordinate with Analytics and Marketing Ops on event quality and reporting integrity.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 5 to 8+ years hands-on online video and display/programmatic buying experience.
• Deep Meta expertise; strong working knowledge of YouTube and OLV, TikTok, and programmatic display buying.
• Strong analytical capability with high proficiency in performance dashboards.
• Strong communication skills and stakeholder management.

Nice to Have

• Experience with advanced analytics tools.
• Knowledge of SEO and content marketing strategies.
• Familiarity with CRM systems.

What We Offer

• Diversity and inclusion culture.
• Opportunities for career growth.
• Generous paid time off policy.
• Competitive benefits package.
• Remote work flexibility.