Senior Marketing Data Analyst - Remote

About the Role

TRUEWERK is searching for a Senior Marketing Data Analyst - Remote to support the full TRUEWERK Team, focusing on marketing measurement across brand, performance media, and organic channels. This role is responsible for accurate, scalable tracking of key outcomes ranging from engagement and ROAS to brand lift, incrementality, and new customer acquisition. As a Senior Marketing Data Analyst, you will serve as a steward of data quality and a driver of insights that improve the efficacy and impact of marketing initiatives.

What You'll Do

• Own the day-to-day maintenance, QA, and continuous improvement of dashboards and reporting systems supporting direct response and brand measurement initiatives.
• Ensure accuracy, consistency, and integrity of marketing data across platforms and reporting environments.
• Partner with data engineering and publisher platform teams to develop, test, deploy, and troubleshoot site and ad instrumentation reporting and forecasting tools.
• Track and analyze campaign performance across brand, performance media, and organic channels.
• Monitor performance trends across channels, audiences, and platforms, flagging opportunities and risks.
• Identify and resolve attribution and tracking issues, staying updated on audience and platform measurement.
• Conduct ad hoc analyses to inform strategic decisions across Marketing and the broader TRUEWERK Team.
• Support paid and organic social, shopping, and off-platform measurement initiatives.

Requirements

• 5+ years of experience as a dedicated marketing or media analyst, ideally within a digital direct-response media agency environment.
• Advanced experience with PowerBI, Tableau, or a comparable BI/data visualization platform.
• Advanced SQL proficiency and expert-level Excel or Google Sheets skills.
• Practical experience implementing marketing measurement technologies, including API calls, site pixels, GA4, Google Ads, and Meta.
• Strong understanding of how brand media measurement differs from digital and direct response measurement.

Nice to Have

• Experience designing and measuring the impact of channel incrementality tests.
• Familiarity with advanced measurement tools such as Looker and Triple Whale.
• Experience working with media mix modeling outputs.

What We Offer

• Employer-paid medical, dental, and life insurance coverage.
• 401K with company match.
• Monthly hybrid-work stipend.
• Professional development reimbursement program.
• Unlimited PTO policy and 11 company holidays.