Senior Manager - Marketing Systems and Performance Analytics

About the Role

We're hiring a Senior Manager for Marketing Systems and Performance Analytics to join our dynamic team at Coolbet. In this role, you'll lead the strategy and execution of marketing systems and performance analytics, ensuring that our marketing initiatives are data-driven and impactful. As a Senior Manager in this position, you will own the tools and processes for tracking, reporting, and insights, collaborating closely with marketing managers, product teams, and external partners to enhance our marketing effectiveness.

What You'll Do

• Own the company’s marketing systems, ensuring they run smoothly and meet business goals while maintaining data integrity.
• Develop and maintain the product roadmap for marketing tools, prioritizing features based on stakeholder needs and business impact.
• Lead cross-functional collaboration to gather requirements, translate them into actionable tasks, and manage the product backlog for timely delivery.
• Deploy and manage marketing tracking solutions, tag management tools, and analytics platforms, ensuring accurate reporting and insights.
• Continuously improve workflows across marketing systems to boost efficiency and align with overall marketing strategies.
• Support marketing campaigns and requests from internal teams, affiliates, media partners, and agencies, providing guidance, training, or technical support as needed.
• Produce technical specifications, test implementations, audit tracking solutions, and troubleshoot issues, ensuring compliance with privacy standards and industry best practices.

Requirements

• 5+ years of experience in product marketing, digital/performance marketing, or marketing technology roles, ideally in an Agile environment.
• A relevant bachelor’s degree or equivalent hands-on experience.
• Strong data-driven mindset, with hands-on experience using analytics and attribution tools such as Google Analytics, AppsFlyer, and Looker Studio.
• Practical experience implementing and managing marketing technology and tracking tools (e.g., AppsFlyer, Google Tag Manager, Firebase, Meta).
• A solid understanding of web technologies (JavaScript, HTML, CSS) and experience with Marketing SaaS solutions.
• Strong Excel skills to analyze, interpret, and manage marketing data, with keen attention to detail.
• Ability to work closely with development teams to define requirements and support technical implementations.
• Fluency in verbal and written communication in English is essential.

Nice to Have

• Experience in the iGaming industry is a plus.
• Strong communication and project management skills.
• Experience in leading initiatives independently and collaborating across teams.

What We Offer

• Enjoy 28 days of vacation with the option to use your balance on business days only, effectively giving you up to 10 extra days off.
• Monthly sports/health compensation, full sick leave coverage for the first 8 days, in-house gym, and a chill games room.
• Generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities.
• A cozy (and dog-friendly) office in the heart of the city with complimentary fruits and beverages.
• Be part of legendary events and make amazing connections with colleagues from across the entire company.
• Explore comprehensive directory of visa sponsorship jobs from employers worldwide.