Senior Frontend Engineer - Growth Insights for Crypto

About the Role

We are hiring a Senior Frontend Engineer - Growth Insights to join our dynamic team at Kraken. As a fully remote company, you will have the opportunity to work with a diverse group of talented individuals from over 70 countries. In this role, you will play a crucial part in building the future of crypto by developing scalable analytics solutions that empower our Growth and Platform teams to make data-driven decisions.

What You'll Do

• Develop and maintain shared libraries and best practices for event tracking across multiple codebases, ensuring consistency and high-quality data collection across Kraken’s frontend platforms.
• Ensure data quality and consistency by building robust validation, monitoring, and alerting systems that proactively detect and prevent data issues.
• Document and evangelize best practices for analytics implementation, creating a clear and accessible knowledge base for engineers and analysts.
• Collaborate with Data Engineering and Analytics to ensure event data aligns with our source of truth and supports reliable decision-making.
• Continuously optimize our MarTech stack, evaluating and integrating tools that enhance tracking, attribution, and customer insights.
• Improve event and attribution modeling to enable more accurate insights into user journeys, marketing performance, and product engagement.
• Map and refine event data flows to reduce redundancy and improve efficiency, transparency, and cost-effectiveness across our analytics architecture.
• Support experimentation infrastructure, helping teams design and implement A/B testing frameworks as needed.

Requirements

• 6+ years of experience in frontend development with strong expertise in React.js (web or React Native) and TypeScript.
• Deep understanding of web and mobile tracking technologies and analytics platforms, such as Google Tag Manager, Google Analytics, Segment, Mixpanel, and AppsFlyer.
• Proven ability to audit, troubleshoot, and resolve data discrepancies in complex tracking systems.
• Experience working across multiple teams and codebases to implement consistent tracking strategies.
• Strong communication and collaboration skills, with the ability to align engineering, marketing, and analytics on tracking best practices.

Nice to Have

• Hands-on experience with frontend testing frameworks and modern build pipelines.
• Experience with large-scale data tracking and analytics infrastructure is a plus.
• Knowledge of marketing automation solutions and advertising network integrations.
• Familiarity with A/B testing solutions and experimentation methodologies.
• Back end engineering experience is a plus.
• Understanding of cryptocurrency, blockchain technology, and decentralized applications.

What We Offer

• Competitive salary range of $140,000 - $200,000 per year.
• Fully remote work environment with flexible hours.
• Opportunity to work with industry pioneers in the crypto space.
• Access to professional development resources and training.
• Inclusive culture that celebrates diversity and encourages innovation.
• Comprehensive health benefits and wellness programs.
• Equity options for eligible employees.