Senior Director of Marketing Strategy - Remote

About the Role

Her Campus Media is seeking a Senior Director of Marketing Strategy - Remote to lead our marketing initiatives and drive strategic growth. As a key member of our team, you will oversee the development of high-quality marketing proposals and presentations, ensuring our brand resonates with our audience of college students and Gen Z.

What You'll Do

• Lead the creation of custom marketing proposals from ideation to delivery, ensuring alignment with client needs.
• Translate RFP requirements into clear strategic frameworks and campaign strategies.
• Guide internal brainstorming sessions, balancing creativity with operational feasibility.
• Serve as an expert on brand messaging and storytelling across various sectors.
• Design and customize proposal templates and presentation decks to enhance our marketing efforts.
• Collaborate on the sales enablement roadmap to develop best-in-class marketing capabilities.
• Partner closely with internal stakeholders to ensure proposal alignment with overall business goals.
• Stay informed on industry trends affecting marketing strategy and translate insights into actionable guidance.
• Manage multiple deadlines effectively, ensuring timely delivery of proposals and materials.

Requirements

• Bachelor’s degree in Marketing, Media, Communications, or a related field preferred.
• A minimum of 7+ years of professional marketing experience, with at least 1+ year in a leadership role.
• Experience in creating presentation decks using Google Slides, PowerPoint, or similar software.
• Strong writing, editing, and storytelling skills are essential.
• Exceptional organizational abilities to manage multiple deadlines and projects.

Nice to Have

• Experience in digital marketing and social media strategy.
• Familiarity with analytics tools to measure campaign performance.
• Previous experience in a media or content-driven organization.

What We Offer

• Eligibility for performance bonuses based on individual and company performance.
• Choice among six health insurance plans, including dental and vision coverage.
• 401k retirement savings plan with company matching contributions.
• Flexible PTO and remote work options to support work-life balance.
• A generous holiday policy with paid holidays and summer Fridays.
• A parent-friendly culture with parental leave benefits.
• Access to FSA and HSA options, along with life insurance and optional disability insurance.