Talantix.io
GoodLeap•11.03.26
AI SCORE 8.5

Remote Senior Product Marketing Manager - FinTech Focus

$130K–$140K/year
RemoteFinTech
Product Marketing•FinTech•B2B Marketing•Campaign Management•Data Analysis•Customer Insights

About the Role

GoodLeap is seeking a results-driven Remote Senior Product Marketing Manager to lead go-to-market strategy and execution across three core product areas: payments technology, financing solutions, and SaaS products for home improvement trades. As a Remote Senior Product Marketing Manager, you will play a critical role in scaling GoodLeap’s payments and financing ecosystems today, while helping shape the foundation for future SaaS offerings for home improvement trades.

What You'll Do

  • Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities.
  • Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
  • Partner closely with Product, Sales, Customer Success, and Creative teams to ensure alignment between product strategy, customer needs, and commercial execution.
  • Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases.
  • Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, and customer-facing assets.
  • Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.
  • Conduct customer, market, and competitive research to inform product positioning and roadmap influence.
  • Champion data-driven decision-making across product marketing initiatives.

Requirements

  • 7+ years of experience in B2B or B2B2C product marketing, with 4+ years in fintech, payments technology, or financial services platforms.
  • Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.
  • Proficiency with product marketing, analytics, and campaign tools.
  • Excellent communication, collaboration, and stakeholder management abilities.
  • Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps.

Nice to Have

  • Experience supporting early-stage or evolving product lines.
  • Strong storytelling, positioning, and messaging skills.

What We Offer

  • Competitive salary between $130,000 and $140,000 annually.
  • Opportunity to work remotely from anywhere in the United States.
  • Collaborative work culture with a focus on professional growth.
  • Engagement in meaningful projects that impact sustainable solutions.
  • Support for your career development through training and resources.
Why This Job8.5 of 10

This role offers a competitive salary and the chance to work remotely while leading innovative product marketing strategies in the FinTech space.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in using data analytics tools like Google Analytics and Tableau to derive customer insights and inform campaign strategies in a FinTech environment.

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Self-motivated and disciplined, with the ability to manage multiple campaigns remotely while maintaining a strong focus on deadlines and results.

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Extensive experience in B2B marketing with a proven track record of launching successful go-to-market strategies for SaaS products in the financial services sector.

Learning Resources

→Product Marketing for Technology Companiescourse
→The Ultimate Guide to Product Marketingguide
→B2B Marketing Strategy: How to Create a B2B Marketing Planarticle

Career Path

Remote Senior Product Marketing Manager - FinTech Focus(Now)→Director of Product Marketing(2-4 years)→VP of Marketing or Chief Marketing Officer(5-7 years)

Market Overview

Market Size 2024
$16.5B
Annual Growth
12.3%
AI Adoption in Marketing
67%
Investment in FinTech Marketing
+45%
Labour Demand for Product Marketing Managers
+25%
Avg Salary for Senior Product Marketing Manager
$130K

Skills & Requirements

Required
Product MarketingFinTechB2B Marketing
Growing in Demand
Digital Marketing AnalyticsCustomer Journey MappingContent Strategy Development
Declining
Traditional Print MarketingBasic SEO Techniques

Domain Trends

Increased Focus on Personalization
78% of FinTech companies are investing in personalized marketing strategies to enhance customer engagement and retention.
Integration of AI Tools
Over 60% of product marketing teams in FinTech are adopting AI-driven tools for customer insights and campaign optimization.
Shift to Subscription-Based Models
The FinTech sector is seeing a 30% increase in subscription-based services, requiring product marketing managers to adapt their strategies accordingly.

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