Remote Product Marketing Manager - Cryptocurrency Platform

About the Role

We are seeking a Remote Product Marketing Manager to join our dynamic team at Crypto.com. As we continue to accelerate the world’s transition to cryptocurrency, this role is pivotal in shaping our go-to-market strategy and driving user engagement across our Exchange and Crypto.com App. You will thrive in a fast-paced environment, collaborating closely with product managers and growth teams to create compelling narratives that resonate with diverse user segments.

What You'll Do

• Lead the development of value propositions that differentiate our platform in a competitive global market.
• Partner with product and strategy teams to own the roadmap for the Exchange vertical.
• Manage go-to-market planning for feature launches, ensuring campaigns are timely and data-informed.
• Conceptualize integrated marketing campaigns across various channels including in-app, email, web, and social media.
• Analyze market trends and conduct competitive benchmarking to identify opportunities for growth.
• Design lifecycle programs that drive user activation and long-term retention.
• Work with analytics tools like GA4 and Tableau to define KPIs and report on campaign performance.

Requirements

• 3 to 5 years of experience in product marketing, ideally within the cryptocurrency sector.
• Proven success in launching and scaling B2C products or platforms.
• Excellent communication and copywriting skills, with the ability to simplify complex ideas.
• Strong analytical mindset with proficiency in marketing analytics and user research.
• Experience working cross-functionally in fast-paced environments.

Nice to Have

• Familiarity with community-led growth strategies.
• Experience in regulated industries or financial services.

What We Offer

• Competitive salary ranging from $120,000 to $168,000 per year.
• Attractive annual leave entitlement including birthday and work anniversary.
• 401(k) plan with employer match.
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance.
• Flexible work hours and remote setup options.
• Opportunities for personal and professional growth through our internal mobility program.