Remote Campaign Manager - Demand Generation
About the Role
We are looking for a Remote Campaign Manager to join our team at Datacor. As a Campaign Manager, you will lead and execute demand generation campaigns that drive awareness, engagement, and leads for our Engineering Software Group. This is an exciting opportunity for someone with a passion for data-driven marketing and a desire to optimize the entire buyer’s journey. You will leverage AI-powered tools to enhance campaign execution and personalization, making a significant impact on our go-to-market strategy.
What You'll Do
- Develop, launch, and manage integrated demand generation campaigns across various channels including email, digital ads, social media, webinars, content syndication, and events.
- Collaborate with the Director of Demand Generation to create multi-channel campaigns that maximize conversions and contribute directly to revenue growth.
- Analyze campaign performance metrics to optimize future campaigns and improve overall effectiveness.
- Utilize AI tools to enhance campaign execution and personalization, ensuring a tailored approach to our audience.
- Work closely with product marketing teams to align messaging and strategy across all campaigns.
Requirements
- 3-5 years of experience in demand generation or campaign management, with a focus on software solutions.
- Strong analytical skills and experience with data-driven marketing strategies.
- Proficiency in using marketing automation tools and CRM systems.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Experience in managing multi-channel marketing campaigns that drive engagement and leads.
Nice to Have
- Familiarity with AI-powered marketing tools.
- Experience in the process manufacturing industry.
- Knowledge of SEO and content marketing strategies.
What We Offer
- Competitive salary ranging from $90,000 to $120,000 per year.
- Flexible remote work environment.
- Opportunities for professional development and growth within the company.
- Collaborative and innovative team culture.
- Health and wellness benefits.
This Remote Campaign Manager position at Datacor offers a unique opportunity to lead innovative demand generation campaigns using AI tools. With a competitive salary and flexible work environment, it's a great chance for marketing professionals.
Who Will Succeed Here
Proficient in using marketing automation platforms such as HubSpot or Marketo, with a strong understanding of how to leverage these tools for effective demand generation campaigns.
Self-motivated and organized, comfortable working in a fully remote environment while managing multiple campaigns simultaneously and adapting to changing priorities.
Data-driven mindset with experience in analyzing campaign performance metrics using tools like Google Analytics and CRM systems, allowing for informed decisions and continuous optimization of marketing strategies.
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