Regional Brand Manager - Asia Pacific (Remote)

About the Role

Ferrero is seeking a Regional Brand Manager to help shape and deliver brand strategy across the Asia Pacific region. This Remote Regional Brand Manager position plays a crucial role in connecting Global/Area Category teams, Regional Leadership, and local Cluster marketing teams, ensuring strong alignment between global brand ambition and local market execution. You will support and drive regional brand initiatives across strategy, portfolio management, communication development, innovation, and performance tracking, with the objective of delivering sustainable sales growth, profitability, and brand equity across diverse markets.

What You'll Do

• Support the development and deployment of regional brand strategies aligned with global positioning.
• Contribute to mid-term growth strategies and annual planning for priority markets.
• Partner with Area and Cluster teams to translate strategic intent into executable plans, focusing on topline and P&L recommendations to fuel growth ambitions.
• Safeguard brand consistency across all regional assets in line with global brand governance.
• Analyze brand performance (sell-in, sell-out, market share, distribution, A&P ROI) and translate insights into actionable strategies.
• Own and manage regional KPI dashboards, highlighting risks, opportunities, and corrective actions.
• Lead SKU-level portfolio analysis to support range optimization, prioritization of launches, and production allocation across the region.
• Contribute to the regional NPD roadmap and business case development through market sizing and scenario analysis.
• Track NPD performance against agreed KPIs and recommend optimization actions, enabling Cluster teams with guidance for local NPD roll-outs.
• Ensure the development of regional omni-channel campaigns (digital, POSM, institutional communication).
• Coordinate with creative, digital, and media agencies from briefing to evaluation.
• Manage asset approvals and ensure timely delivery to markets.
• Consolidate post-campaign evaluations and test-and-learn insights.
• Act as a trusted partner to Cluster marketing teams, sharing best practices and tools.
• Review and monitor regional marketing budgets, tracking brand P&L performance in collaboration with Finance.
• Ensure budget compliance and support corrective actions when required.

Requirements

• University degree in Marketing, Business, or a related field.
• Relevant experience in brand marketing, preferably within FMCG.
• Strong experience in brand strategy, portfolio management, and campaign development.
• Strong understanding of brand management principles and marketing frameworks.
• Proven exposure to regional or multi-market roles, ideally within Asia.
• Experience working in matrix and cross-cultural environments.
• Ability to influence and collaborate across functions and seniority levels.
• Commercial mindset with comfort navigating ambiguity and complexity.
• Solid analytical skills with experience interpreting market research and performance data.
• Excellent project management and organizational skills, strong communication and presentation skills.
• Advanced MS Office skills; experience with SAP is highly regarded.

Nice to Have

• Experience in digital marketing strategies.
• Knowledge of consumer behavior analysis.
• Familiarity with data analytics tools.

What We Offer

• Competitive salary and performance bonuses.
• Comprehensive health benefits.
• Flexible working arrangements.
• Opportunities for professional development and career growth.
• A diverse and inclusive work environment.
• Employee discounts on Ferrero products.