Product Marketing Manager - GTM Strategy (Remote)

About the Role

We are seeking a talented Product Marketing Manager to join our team in a fully remote capacity. As a Product Marketing Manager (remote), you will play a crucial role in shaping the go-to-market (GTM) strategy for our innovative products. This position is ideal for a seasoned professional who thrives at the intersection of Product, Marketing, Sales, and Partnerships.

What You'll Do

• Own product positioning, messaging, and GTM strategy for key initiatives, evaluating product releases to determine priorities.
• Lead launch framing for revenue and expansion initiatives, leveraging product utilization data to inform messaging and enablement.
• Develop partner-ready narratives for channel-led solutions, including competitive and migration positioning, in collaboration with Partner Marketing.
• Drive messaging and value framing for direct-sell products, supporting demand generation, sales enablement, and expansion strategies.
• Create and implement customer proof strategies, including case studies, video content, and voice-of-customer insights.
• Maintain up-to-date competitive intelligence, refreshing assets and objection handling based on market dynamics and GTM needs.
• Utilize AI tools to scale work efficiently, improve workflows, and maximize content reuse across marketing initiatives.

Requirements

• 4–6 years of experience in product marketing, GTM, or related roles within B2B SaaS environments, preferably with channel or partner-led models.
• Strong positioning and messaging instincts, with a proven ability to influence without direct authority.
• Experience in customer storytelling, proof development, and translating insights into actionable marketing strategies.
• Competence in competitive analysis and market insight generation.
• AI-curious and productivity-driven, with an action-oriented mindset and decisiveness.
• Excellent cross-functional collaboration and communication skills, able to navigate shifting priorities.
• Commercially minded, consistently tying work back to revenue impact, adoption, or sales enablement.
• Opinionated yet pragmatic, capable of balancing strategic direction with execution realities.

What We Offer

• Estimated salary range: $115,000–$130,000 USD.
• Comprehensive Medical, Dental, and Vision insurance.
• Flexible spending accounts (FSA) and life/AD&D insurance.
• Long-term disability (LTD) coverage.
• Generous paid time off (PTO) and paid parental leave.
• 401(k) retirement savings plan with company contribution.
• Fully remote work within the United States.
• Opportunities for professional growth, development, and cross-functional collaboration.