Performance Marketing Manager - Remote Opportunity

About the Role

We are seeking a Performance Marketing Manager to join our team remotely. This role offers the opportunity to lead and optimize paid acquisition strategies across various digital channels. As a Performance Marketing Manager, you will have full ownership of the paid media strategy, ensuring measurable ROI and channel expansion.

What You'll Do

• Own the paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).
• Manage agency partners, set KPIs, allocate budgets, and review campaigns to ensure alignment with business objectives.
• Lead the transition from agency-managed campaigns to in-house execution, including campaign optimization and process documentation.
• Collaborate with merchandising to prioritize SKUs and support product launches.
• Direct Meta campaigns across various initiatives, including creative testing strategies.
• Experiment with additional paid channels such as Reddit, LinkedIn, and influencer campaigns.
• Oversee reporting, forecasting, and performance dashboards to drive data-informed decisions.
• Work cross-functionally with creative, lifecycle marketing, and sales teams to maximize campaign effectiveness.

Requirements

• 5–8+ years of experience in paid and performance marketing.
• Deep expertise in Google Ads and Meta Ads with a proven track record of driving results.
• Experience managing and scaling agency relationships.
• Strong analytical and strategic mindset, comfortable owning revenue and efficiency metrics.
• Experience bringing paid media in-house is a plus.
• Excellent communication and leadership skills.

Nice to Have

• High-AOV ecommerce or B2B-adjacent experience.
• Shopify-based ecommerce experience.
• Experience in coffee, hospitality, or equipment-based businesses.

What We Offer

• Flexible schedule and fully remote work from anywhere.
• Opportunities for professional growth and building a high-impact in-house paid media function.
• Work with a dynamic, international, and passionate team.
• Exposure to strategic, long-term campaigns and meaningful projects.