Talantix.io
Five9•11.03.26
AI SCORE 8.2

Marketing Programs Manager - Maternity Cover (Remote)

$80K–$100K/year
RemoteB2B SaaS
Email Marketing•Lead Generation•Campaign Management•Analytics•Salesforce•Marketo•Content Syndication

About the Role

We are seeking a Marketing Programs Manager - Remote to join our dynamic team for a maternity cover position. In this role, you will lead various marketing initiatives, focusing on campaign management, lead generation, and content syndication. As a Marketing Programs Manager, you will have the opportunity to work in a collaborative environment that values diversity and inclusion.

What You'll Do

  • Develop and execute integrated marketing programs that drive engagement and lead generation.
  • Manage email marketing campaigns, ensuring alignment with overall marketing strategies.
  • Coordinate webinars and virtual events to enhance brand visibility and customer engagement.
  • Utilize analytics tools to measure campaign effectiveness and optimize performance.
  • Collaborate with cross-functional teams, including sales and product, to ensure alignment on marketing initiatives.
  • Oversee vendor management and budget allocation for marketing programs.
  • Implement account-based marketing (ABM) strategies to target key accounts effectively.
  • Leverage CRM tools like Salesforce and marketing automation platforms like Marketo to streamline processes.

Requirements

  • 3-5 years of experience in marketing program management, preferably in a B2B SaaS environment.
  • Strong knowledge of email marketing, lead generation, and campaign execution.
  • Proficiency in analytics tools to track and report on marketing performance.
  • Experience with CRM systems, particularly Salesforce.com.
  • Excellent communication and collaboration skills.
  • Ability to work independently and manage multiple projects simultaneously.

Nice to Have

  • Familiarity with HTML, CSS, and JavaScript for basic content adjustments.
  • Experience in DevOps or cloud-native marketing strategies.
  • Knowledge of omni-channel marketing approaches.

What We Offer

  • A fixed-term contract for 18 months with the possibility of extension.
  • A supportive team-first culture that empowers you to be your authentic self.
  • Opportunities for professional development and growth.
  • Diversity and inclusion initiatives within the workplace.
  • Flexible remote work arrangements to support work-life balance.
Why This Job8.2 of 10

This Marketing Programs Manager role offers a unique opportunity to lead impactful marketing initiatives in a supportive remote environment. With a focus on diversity and team culture, it's an attractive position for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in Salesforce and Marketo for automated email marketing campaigns, with a proven track record of generating leads through targeted content syndication strategies.

→

Self-motivated and detail-oriented, thriving in a remote work environment by effectively managing time and prioritizing multiple marketing initiatives that require analytical thinking and creativity.

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Experience in analyzing campaign performance metrics using tools like Google Analytics, and a mindset focused on continuous improvement based on data-driven insights to optimize marketing efforts.

Learning Resources

→Email Marketing Basicsguide
→Marketing Analytics: How to Optimize Your Campaignscourse
→The Complete Guide to Lead Generationarticle

Career Path

Marketing Programs Manager - Maternity Cover(Now)→Senior Marketing Programs Manager(1-2 years)→Marketing Director(3-5 years)

Market Overview

Market Size 2024
$12.1B
Annual Growth
12.4%
AI Adoption
45%
Investment
+25%
Labour Demand
+18%
Avg Salary
$82K

Skills & Requirements

Required
Email MarketingLead GenerationCampaign Management
Growing in Demand
Marketing AutomationData AnalyticsCustomer Journey Mapping
Declining
Traditional Print MarketingBasic HTML Email Design

Domain Trends

Personalization in Email Marketing
Over 70% of marketers report that personalized email content significantly boosts engagement rates, leading to a 26% increase in revenue.
Integration of AI Tools
AI-driven tools are expected to automate up to 50% of email marketing tasks by 2025, improving efficiency and targeting.
Shift Towards Omnichannel Strategies
91% of marketers are shifting to omnichannel marketing strategies, integrating email with social media and other channels to enhance customer experience.

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