Talantix.io
Averi•19.02.26
AI SCORE 8.5

Marketing Analytics Specialist - Remote

$60K–$80K/year
RemoteAI Marketing
SQL•Looker•Tableau•GA4•Data Analysis•Attribution Modeling•A/B Testing

About the Role

We're hiring a Marketing Analytics Specialist to join our innovative team at Averi, a leading AI Marketing Workspace. As a Marketing Analytics Specialist - Remote, you'll play a crucial role in transforming data into actionable insights that drive marketing strategies. This position allows you to work flexibly while collaborating with various clients and leveraging your expertise in analytics.

What You'll Do

  • Help clients turn numbers into insights and insights into action.
  • Design and manage marketing and growth analytics frameworks.
  • Build and maintain dashboards using tools like Looker, Tableau, and GA4.
  • Write SQL queries and perform advanced data analysis.
  • Conduct attribution modeling and funnel analysis to optimize marketing efforts.
  • Segment customers and develop lifetime value (LTV) models.
  • Design experiments and run A/B testing programs to enhance marketing performance.
  • Deliver forecasting, reporting, and actionable recommendations to clients.

Requirements

  • Experience in marketing and growth analytics.
  • Proficiency in dashboard creation using Looker, Tableau, and GA4.
  • Strong SQL and data querying skills.
  • Knowledge of attribution modeling and funnel analysis.
  • Experience in customer segmentation and LTV modeling.
  • Expertise in experiment design and A/B testing.
  • Ability to deliver forecasting, reporting, and performance optimization.

Nice to Have

  • Experience with advanced data visualization techniques.
  • Familiarity with machine learning concepts in marketing.
  • Strong communication skills for client interactions.

What We Offer

  • Work with a human-led, AI-powered platform that enhances marketing strategies.
  • Collaborate with brands needing strategic analytics and insights.
  • Flexible work options tailored to your scope and preferences.
  • Opportunity to connect with various clients across different industries.
  • Be part of an innovative marketing analytics community that values creativity and expertise.
Language Requirements
EnglishB2
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This remote Marketing Analytics Specialist role offers a unique opportunity to work with an innovative AI-driven platform, providing flexible work arrangements and the chance to collaborate with diverse clients.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in SQL and data visualization tools like Looker and Tableau, enabling the ability to efficiently analyze and present complex data sets to drive marketing decisions.

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Self-motivated and detail-oriented, with a strong ability to work independently in a remote environment, while managing multiple projects and deadlines effectively.

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Experience in utilizing GA4 for web analytics, as well as a solid understanding of attribution modeling and A/B testing methodologies to optimize marketing campaigns.

Learning Resources

→SQL for Data Sciencecourse
→Getting Started with Lookerguide
→Understanding Google Analytics 4article

Career Path

Marketing Analytics Specialist - Remote(Now)→Marketing Data Analyst(1-2 years)→Senior Marketing Analytics Manager(3-5 years)

Market Overview

Market Size 2024
$10.5B
Annual Growth
12.3%
AI Adoption
35%
Investment in Analytics Tools
+50%
Labour Demand for Analytics Roles
+20%
Avg Salary for Marketing Analytics Specialist
$85K

Skills & Requirements

Required
SQLLookerTableau
Growing in Demand
Python for Data AnalysisMachine Learning BasicsData Visualization with Power BI
Declining
Excel for Data AnalysisTraditional Web Analytics (e.g., Universal Analytics)

Domain Trends

Increased Automation in Marketing Analytics
Over 60% of companies are adopting automated analytics solutions to enhance data-driven decision-making.
Shift to Real-Time Analytics
Approximately 70% of marketers are prioritizing real-time data insights to improve campaign effectiveness.
Growing Importance of Attribution Modeling
Attribution modeling is becoming crucial, with 55% of marketers investing in advanced models to better understand customer journeys.

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