Marketing Analytics Specialist - Remote at Anchorage Digital

About the Role

Anchorage Digital is seeking a Marketing Analytics Specialist to join our dynamic team. This remote position offers the opportunity to work with a leading digital asset platform, enabling institutions to engage with the crypto ecosystem. As a Marketing Analytics Specialist, you will play a crucial role in analyzing data for go-to-market campaigns, leveraging your expertise in Salesforce and marketing analytics tools.

What You'll Do

• Lead data analysis for go-to-market (GTM) campaigns, ensuring effective tracking and reporting.
• Utilize Salesforce and various marketing analytics tools to assess campaign performance and identify areas for improvement.
• Develop dashboards and reports that provide insights into marketing performance across multiple SaaS platforms.
• Collaborate with cross-functional teams to align marketing analytics priorities with organizational goals.
• Engage with senior stakeholders to communicate findings and influence marketing strategies.

Requirements

• Proven experience as a Salesforce administrator.
• Strong skills in developing marketing performance dashboards.
• Analytical mindset with problem-solving abilities to drive campaign success.
• Familiarity with the financial services, fintech, or crypto sectors.
• Ability to work independently and manage multiple projects with minimal supervision.

Nice to Have

• A passion for the crypto ecosystem and understanding of its dynamics.
• Experience in mentoring or training others in marketing analytics.

What We Offer

• Competitive salary range of $60,000 to $120,000 annually.
• Fully remote work environment with flexible hours.
• Opportunities for professional growth and development within a leading company.
• A diverse and inclusive workplace culture that values your contributions.
• Access to cutting-edge tools and technologies in the crypto space.