Manager, Performance Marketing - Remote Opportunity

About the Role

We are looking for a Manager, Performance Marketing to join our team at 7shifts, a leading scheduling and payroll platform designed for the restaurant industry. This is a fantastic opportunity to lead our paid acquisition efforts and drive new restaurant signups through various channels. As the Manager, Performance Marketing remote, you will play a crucial role in shaping our marketing strategy and executing campaigns that resonate with our target audience.

What You'll Do

• Own the paid acquisition strategy across platforms such as Google, Meta, LinkedIn, and YouTube, ensuring optimal channel mix and budget allocation to achieve CAC and pipeline targets.
• Lead and mentor a team of performance marketers, setting clear KPIs and fostering a culture of accountability and continuous development.
• Build and manage a rigorous testing framework for creative, copy, audience targeting, and landing pages, focusing on speed and statistical rigor.
• Oversee end-to-end attribution modeling and conversion tracking, collaborating with Data and Engineering teams for accurate measurement.
• Drive full-funnel optimization from impression to activation, working closely with Web, Product, and CRO teams to enhance landing pages and sign-up flows.
• Partner with Content and Brand teams to refine ad creative through a performance lens, ensuring alignment with marketing goals.
• Report weekly and monthly on key metrics such as ROAS, CAC, and CPL, providing insights and recommendations to leadership.
• Identify and pilot new channels and tactics, leveraging AI-powered tools for creative testing and campaign optimization.

Requirements

• Proven experience in B2B SaaS performance marketing or paid media.
• Strong leadership skills with a track record of developing high-performing teams while maintaining hands-on technical credibility.
• Demonstrated success in managing and scaling paid acquisition programs with measurable impact on pipeline and revenue.
• Deep expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of paid search fundamentals, including keyword strategy and smart bidding.
• Data-driven mindset with fluency in key metrics such as ROAS, LTV:CAC, and MQL-to-SQL rates.
• Excellent communication skills, capable of translating performance data into clear narratives for executives.

Nice to Have

• Experience in a PLG/SLG hybrid model.
• Hands-on experience with AI-powered creative testing tools.
• Background in programmatic display or offline-to-online attribution.
• Familiarity with Snowflake or marketing data pipelines.
• Knowledge of restaurant operations or the foodservice industry.

What We Offer

• Competitive salary range of CAD $108,000 - CAD $162,000, with performance-driven growth opportunities.
• Flexible work environment with options for remote and hybrid work.
• Access to health and dental benefits, lifestyle spending accounts, and a parental leave program.
• Opportunities for professional growth and development, including coaching and feedback.
• Engaging company culture recognized among the best workplaces in North America.
• Unique programs like the '90 Day Shift' allowing remote work from various locations.
• Supportive tools and resources, including the latest technology for your home office.
• A flexible vacation policy to encourage work-life balance.