Talantix.io
StartEngine•03.03.26
AI SCORE 8.5

Lifecycle Marketing Manager - Remote

$90K–$120K/year
RemoteFinTech
Hubspot•Salesforce•Email Marketing•SMS Marketing•Data Analysis•Project Management

About the Role

We are seeking a talented Lifecycle Marketing Manager - Remote to join our dynamic team. In this role, you will be responsible for developing and executing data-driven marketing strategies that enhance customer engagement and retention. As a key player in our marketing operations, you will leverage your expertise in CRM, email marketing, and data analysis to drive growth in our FinTech startup.

What You'll Do

  • Develop and implement lifecycle marketing strategies that optimize user engagement and retention.
  • Utilize CRM tools such as HubSpot and Salesforce to manage customer relationships and track campaign performance.
  • Create and execute targeted email and SMS marketing campaigns to drive user engagement.
  • Analyze campaign data to identify trends and insights that inform future marketing strategies.
  • Collaborate with cross-functional teams to ensure alignment on marketing initiatives and business objectives.

Requirements

  • 3-5 years of experience in lifecycle marketing or related field.
  • Strong knowledge of CRM platforms, particularly HubSpot and Salesforce.
  • Experience with email marketing, SMS marketing, and data analysis.
  • Proven track record of developing successful marketing campaigns that drive user engagement and retention.
  • Excellent communication and project management skills.

Nice to Have

  • Experience in the FinTech industry.
  • Familiarity with marketing automation tools.
  • Knowledge of compliance and securities law related to marketing practices.

What We Offer

  • 100% covered Medical/Dental/Vision benefits.
  • Generous equity package.
  • Unlimited PTO and sick days.
  • Paid WeWork usage (optional).
  • 100% remote work with flexible hours.
  • Team off-sites and celebration dinners.
  • Paid maternity/paternity leave.
  • 401K program.
Why This Job8.5 of 10

This Lifecycle Marketing Manager role offers a unique opportunity to drive user engagement in a rapidly growing FinTech startup with excellent benefits.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proficient in HubSpot and Salesforce for managing customer relationships and automating marketing campaigns, with a strong understanding of CRM best practices to optimize customer lifecycle.

→

Self-motivated and detail-oriented, thriving in a remote work environment while managing multiple projects and deadlines, demonstrating excellent time management and organizational skills.

→

Analytical mindset with experience in data analysis tools, capable of interpreting marketing metrics to drive strategic decisions and improve customer engagement through targeted email and SMS campaigns.

Learning Resources

→HubSpot Academy - Email Marketing Certificationcourse
→Salesforce Trailhead - Marketing Basicscourse
→Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Knowarticle

Career Path

Lifecycle Marketing Manager - Remote(Now)→Senior Lifecycle Marketing Manager(1-2 years)→Director of Marketing Operations(3-5 years)

Market Overview

Market Size 2024
$1.2B
Annual Growth
15.4%
AI Adoption in Marketing
60%
Investment in Marketing Automation
+25%
Labour Demand for Marketing Roles
+20%
Avg Salary for Lifecycle Marketing Manager
$85K

Skills & Requirements

Required
HubspotSalesforceEmail Marketing
Growing in Demand
Marketing AutomationCRM AnalyticsContent Personalization
Declining
Traditional Email CampaignsStatic Landing Pages

Domain Trends

Increased Focus on Personalization
70% of consumers expect personalized experiences, driving demand for skills in content personalization and customer segmentation.
Integration of AI in Marketing
AI-driven tools are projected to enhance marketing effectiveness by 30%, with 60% of marketers utilizing AI for campaign optimization.
Rise of Omnichannel Strategies
Companies adopting omnichannel marketing strategies have seen a 30% increase in customer retention rates, emphasizing the importance of SMS and email marketing integration.

Industry News

Loading latest industry news...

Finding relevant articles from the last 6 months

All job postings are automatically gathered by algorithms. We do not review or verify listings, be careful when applying and do not sign-in with iCloud or Google services.