GTM Analyst - Remote Position at Bectran

About the Role

We are hiring a detail-oriented and execution-driven GTM Analyst remote to support and optimize Bectran’s go-to-market systems and campaign execution. This role works cross-functionally with marketing and sales to ensure CRM integrity, lead routing accuracy, campaign performance tracking, and outbound infrastructure operate efficiently. This is a hands-on operational role focused on execution, reporting, and workflow optimization. The position is ideal for someone with 2–4 years of experience in marketing operations, sales operations, or CRM systems who wants to deepen their exposure to revenue operations and modern GTM automation.

What You'll Do

• Execute and support integrated campaigns across email, LinkedIn, webinars, and paid channels.
• Assist in tracking pipeline impact, meeting generation, and campaign ROI.
• Manage segmentation, contact uploads, and outbound list preparation.
• Support event and conference follow-up workflows.
• Maintain Salesforce, HubSpot, or similar CRM platforms.
• Ensure data hygiene, lifecycle stage accuracy, and lead routing workflows.
• Support enrichment workflows using tools such as ZoomInfo or Apollo.
• Assist in maintaining attribution tracking and reporting accuracy.
• Build and maintain dashboards tracking pipeline, meetings, campaign performance, and outbound productivity.
• Support weekly and monthly reporting for sales and leadership.
• Identify trends and flag operational inefficiencies.
• Maintain existing automation workflows within CRM and marketing systems.
• Assist in implementing workflow improvements.
• Support basic integrations and data syncing between tools.
• Contribute to AI-enabled automation initiatives that improve efficiency and outbound effectiveness.
• Partner with sales to support outbound infrastructure and meeting tracking.
• Work with marketing to ensure campaign alignment and performance visibility.
• Communicate clearly on performance results and process improvement opportunities.

Requirements

• 2–4 years of experience in marketing operations, sales operations, CRM administration, or GTM support.
• Hands-on experience with Salesforce, HubSpot, or similar CRM platforms.
• Strong attention to detail and comfort working with data.
• Experience supporting marketing automation or outbound workflows.
• Ability to manage multiple priorities in a fast-moving environment.
• Strong written and verbal communication skills.

Nice to Have

• Exposure to AI-enabled workflows, prompt engineering, or automation tools (OpenAI, Claude, LLM-based tools, Zapier, n8n, similar platforms).
• Experience supporting or contributing to AI-driven marketing or sales automation initiatives.
• Familiarity with API-based integrations or webhook workflows.
• Experience with enrichment tools (ZoomInfo, Apollo, LinkedIn Sales Navigator).
• Background in B2B SaaS, fintech, or high-growth environments.

What We Offer

• Competitive salary ranging from $65,000 to $82,000 annually.
• 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through Principal.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through Principal.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.