Growth Marketing Manager - Remote Position at Crypto.com

About the Role

We’re looking for a Growth Marketing Manager to join our dynamic team at Crypto.com. This remote position is an exciting opportunity to lead user acquisition and engagement for our consumer app. You’ll help define the value proposition, shape customer segmentation, and drive growth through strategic, data-driven marketing.

What You'll Do

• Develop, launch, and optimize paid acquisition campaigns across major channels, including Google Search & Display, Meta, YouTube, and programmatic platforms.
• Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.
• Tailor creative and messaging to regional regulations, app launch timelines, and user behavior.
• Leverage behavioral, geographic, and device data to improve targeting efficiency and conversion rates across the user journey.
• Integrate internal and third-party data sources to refine audience targeting and boost performance.
• Monitor campaign performance using tools such as Google Analytics and platform dashboards.
• Produce detailed reports on KPIs including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
• Share actionable insights with cross-functional teams including creative, product, and compliance.

Requirements

• 4–6 years of experience in performance marketing, with at least 1 year in mass-market tech services, productivity, or entertainment apps.
• Strong understanding of the competitive landscape, product lifecycle, and evolving user behaviors in mobile consumer tech.
• Ability to craft compelling messaging and value propositions across web and app stores.
• Proven track record managing large-scale acquisition campaigns with 7-figure budgets.
• Expertise in Google Ads, Meta, programmatic DSPs, and other major ad platforms.
• Knowledge of attribution modeling, A/B testing, and user lifecycle strategies.
• Strong analytical mindset and data fluency.
• Experience collaborating with creative, compliance, and analytics teams.

Nice to Have

• Familiarity with community-led growth and Web3 technologies.
• Passion for emerging technologies and innovative consumer products.
• Experience in mobile app growth, including App Store Optimization (ASO).
• Familiarity with app CRM, email marketing, and retention/lifecycle strategies.

What We Offer

• Competitive salary ranging from $120,000 to $168,000 a year.
• Medical insurance package with extended coverage to dependents.
• Attractive annual leave entitlement including birthday and work anniversary.
• Flexibility with hybrid or remote work setup.
• Opportunities for career growth through our internal mobility program.
• Crypto.com visa card provided upon joining.

Join us at Crypto.com and be part of a team that is committed to accelerating the adoption of cryptocurrency through innovation. Are you ready to kickstart your future with us?