Growth Marketing Manager - Paid Social Strategies

About the Role

We are seeking a Growth Marketing Manager to lead our paid social strategies at Meter. As a Growth Marketing Manager in a remote setting, you will play a crucial role in communicating our value proposition and driving sales-ready opportunities. Your expertise in optimizing paid social campaigns will be vital as we aim to democratize access to enterprise-grade connectivity.

What You'll Do

• Own the optimization of paid social campaigns across platforms like LinkedIn, Reddit, and others.
• Refine audience targeting, bidding strategies, and creative testing to maximize ROI.
• Collaborate with RevOps and vendor partners to ensure a seamless user journey and effective lead tracking.
• Audit all active campaigns and user journeys within the first 90 days to identify optimization opportunities.
• Implement adjustments to reduce cost-per-lead by 25% while improving engagement rates.
• Launch audience-segmented experiments to drive consistent delivery of 200+ high-intent leads per month.
• Showcase how our paid social strategy serves as a competitive advantage through aligned ad targeting and messaging.
• Analyze performance trends and communicate insights to leadership on Fridays for strategic planning.

Requirements

• 3+ years of experience in B2B demand generation and paid social marketing.
• Hands-on experience with campaign optimization and audience segmentation.
• Strong analytical skills to interpret data and drive actionable insights.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in using platforms like LinkedIn, Reddit, and Meta for marketing.

Nice to Have

• Experience with multi-channel attribution and understanding of complex buyer journeys.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of emerging platforms for paid social marketing.

What We Offer

• Competitive salary range of $130,000 - $175,000 per year.
• Equity participation in Meter's growth.
• Flexible hybrid work environment.
• Collaborative team culture focused on innovation.
• Opportunities for professional development and career growth.