Growth Marketing Manager (Influencer & Creator) - Remote

About the Role

Join TryHackMe as a Growth Marketing Manager (Influencer & Creator) and help us build a robust influencer-led growth engine. This remote role allows you to work from anywhere while contributing to our mission of making cybersecurity education accessible and engaging.

What You'll Do

• Own and execute the influencer and creator growth strategy, focusing on cybersecurity educators, practitioners, and technical creators across platforms like YouTube, Twitch, and LinkedIn.
• Identify, recruit, and onboard creators who align with TryHackMe’s mission and values.
• Plan and execute influencer-led campaigns, including educational content, tutorials, live streams, and community activations.
• Manage end-to-end creator partnerships, including outreach, negotiation, and contract management.
• Define success metrics for influencer programs, tracking traffic, sign-ups, and ROI.
• Collaborate with cross-functional teams to integrate creators into events and community programs.
• Run experiments to identify scalable growth levers across various creator formats and platforms.

Requirements

• 4–7+ years of experience in growth marketing, influencer marketing, or partnerships, ideally in SaaS or tech.
• Proven track record of building and scaling creator or influencer programs with measurable growth impact.
• Strong understanding of creator platforms and a data-driven mindset.
• Excellent relationship management and negotiation skills.
• Strong judgment around brand safety and authenticity.

Nice to Have

• Experience in cybersecurity or technical education.
• Familiarity with affiliate or ambassador-style growth programs.
• Startup or scale-up experience with ownership of strategy.

What We Offer

• Competitive salary based on location and experience.
• 100% remote work with flexible hours.
• Annual training budget of £2,500 for personal development.
• Fully paid annual company retreat.
• Health insurance provided where public healthcare is unavailable.

This is an exciting opportunity to join a fast-growing company in the EdTech space and make a significant impact on our growth trajectory. If you're passionate about influencer marketing and want to work in a mission-driven environment, apply now!