Growth Manager - Social and Search for Crypto Innovations
About the Role
We are seeking a highly skilled Growth Manager - Social and Search to lead our digital marketing initiatives at Crypto.com. This Growth Manager remote position will focus on managing our digital marketing campaigns across various innovative product lines as we continue to enhance our offerings in finance and digital assets. You will play a crucial role in driving growth initiatives and campaign development for products such as credit cards, loyalty programs, on-chain crypto trading, crypto derivatives, stocks, and prediction markets.
What You'll Do
- Develop, launch, and optimize paid campaigns across multiple platforms, including Search and Social Media.
- Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.
- Customize creative and messaging to align with regional regulations and user intent.
- Utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates.
- Monitor campaign performance using tools such as Google Analytics and produce comprehensive reports on key performance indicators (KPIs).
Requirements
- 3–5 years of experience in performance marketing, particularly in the finance or crypto sectors.
- Strong commercial understanding and the ability to craft compelling messaging for user acquisition.
- Proven track record managing acquisition campaigns with seven-figure budgets across multiple countries.
- Deep expertise in self-service paid media platforms such as Google Ads, Meta, TikTok, and others.
- Robust analytical skills with a performance-oriented mindset.
Nice to Have
- Familiarity with community-led growth and Web3 technologies.
- Passion for trading and investing across traditional and decentralized finance.
- Experience managing SaaS analytics and attribution platforms.
What We Offer
- Competitive salary and performance bonuses.
- Remote work flexibility and a collaborative team environment.
- Opportunities for professional growth and development.
- Access to cutting-edge technologies and tools.
- Health and wellness benefits.
This Growth Manager role at Crypto.com offers a unique opportunity to lead innovative marketing strategies in the rapidly evolving crypto space. Enjoy remote work and competitive compensation.
Who Will Succeed Here
Proficient in Google Ads and familiar with programmatic advertising strategies to drive effective digital campaigns in the competitive crypto market.
Self-motivated and adaptable, thriving in a remote work environment while managing multiple campaigns across various digital platforms like Facebook, Twitter, and Instagram.
Analytical mindset with a strong background in data analysis tools like Google Analytics and Tableau to assess campaign performance and optimize strategies based on key performance metrics.
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