Talantix.io
Remote Position•11.03.26
AI SCORE 8.5

Freelance Programmatic & DV360 Expert - D2C Scaling (Remote)

$80K–$120K/year
RemoteProgrammatic Advertising
Programmatic Advertising•DV360•Performance Marketing•Data Analysis•Budget Management•Google Marketing Platform•Digital Analytics

About the Role

We are seeking a talented Freelance Programmatic & DV360 Expert to join our team remotely. As a key player in our D2C scaling efforts, you will leverage your expertise in programmatic advertising to drive performance and optimize campaigns effectively. This Freelance Programmatic & DV360 Expert role is perfect for someone who thrives in a fast-paced environment and is passionate about data-driven marketing strategies.

What You'll Do

  • Develop and execute programmatic advertising strategies using DV360 to enhance direct-to-consumer (D2C) scaling efforts.
  • Manage budgets effectively, ensuring optimal allocation for maximum ROI.
  • Analyze campaign performance data to identify trends and insights, making data-driven decisions to improve outcomes.
  • Collaborate with cross-functional teams to align marketing strategies with business objectives.
  • Utilize tools such as Google Marketing Platform and DSPs for campaign management and optimization.

Requirements

  • Proven experience in programmatic advertising and DV360, with a strong understanding of D2C marketing.
  • Minimum of 3 years of experience in performance marketing or related fields.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication skills and the ability to work collaboratively in a remote team environment.
  • Familiarity with digital analytics tools and PPC advertising strategies.

Nice to Have

  • Experience with video ads and creative tools like Premiere Pro and After Effects.
  • Knowledge of CRM documentation and sales processes.
  • Background in project management and strategy development.

What We Offer

  • Long-term partnerships with opportunities for ongoing projects.
  • A simple invoicing process and guaranteed timely payments.
  • Flexible work hours and the ability to work from anywhere.
  • Access to a supportive team and resources for professional growth.
  • Engagement in exciting projects that drive real impact in the D2C space.
Why This Job8.5 of 10

This Freelance Programmatic & DV360 Expert role offers a unique opportunity to work remotely while driving impactful D2C marketing strategies. With competitive pay and long-term partnerships, it's an exciting chance to grow your career in programmatic advertising.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in using DV360 and Google Marketing Platform for programmatic advertising, with a strong understanding of audience targeting and optimization strategies.

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Strong analytical mindset with experience in data analysis tools such as Google Analytics and Tableau, enabling the ability to derive actionable insights from campaign performance data.

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Self-motivated and results-oriented, thriving in a fully remote work environment with the ability to manage multiple projects and budgets effectively while adapting to changing priorities.

Learning Resources

→Programmatic Advertising: The Ultimate Guidearticle
→Google DV360 Fundamentalscourse
→Understanding Digital Analyticsguide

Career Path

Freelance Programmatic & DV360 Expert(Now)→Programmatic Advertising Manager(1-2 years)→Director of Marketing Analytics(3-5 years)

Market Overview

Market Size 2024
$98.5B
Annual Growth
20.5%
AI Adoption
60%
Investment in Programmatic Tech
+35%
Labour Demand for Programmatic Specialists
+25%
Avg Salary for DV360 Experts
$120K

Skills & Requirements

Required
Programmatic AdvertisingDV360Performance Marketing
Growing in Demand
Data Visualization (Tableau, Power BI)Machine Learning for Ad TargetingCross-Channel Attribution Modeling
Declining
Flash AdsTraditional Banner Advertising

Domain Trends

Increased Automation in Programmatic Buying
Over 70% of programmatic ad spending is now automated, leading to a significant demand for professionals skilled in automated ad technologies.
Rise of AI-Driven Insights
By 2025, 65% of marketers expect to leverage AI for real-time data analysis in programmatic advertising, enhancing campaign efficiency.
Focus on Privacy-Centric Advertising
With 80% of consumers concerned about data privacy, programmatic strategies are shifting towards privacy-compliant solutions, increasing the need for expertise in data protection regulations.

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