Email Marketing Manager - Remote Opportunity at Boldin

About the Role

Join Boldin as an Email Marketing Manager and take charge of our email marketing strategy in this fully remote position. We believe financial confidence should be accessible to everyone, and you will play a crucial role in helping us achieve that mission. As an Email Marketing Manager, you will lead initiatives that enhance customer engagement and retention, making a significant impact on our growth.

What You'll Do

• Develop and execute Boldin’s email marketing strategy to enhance customer engagement and retention.
• Audit existing customer journeys and nurture streams, providing actionable recommendations for improvement.
• Create and manage email marketing campaigns, including automated workflows, newsletters, and promotional emails.
• Collaborate with product marketing partners to identify key moments in the customer journey and leverage the email channel effectively.
• Design and implement A/B testing strategies to optimize open rates, click-through rates, and conversion metrics.
• Analyze campaign performance data, generate insights, and create actionable recommendations for improvement.
• Ensure compliance with email marketing laws and regulations, including CAN-SPAM and GDPR.
• Stay informed on industry trends and emerging email marketing tools to maintain Boldin’s competitive edge.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of demonstrated success in a CRM or customer journey-focused role within marketing.
• Proficiency in email marketing platforms (ActiveCampaign) and CRM systems.
• Strong understanding of email marketing metrics and analytics tools.
• Exceptional writing and editing skills with attention to detail.
• Knowledge of HTML/CSS for email design is a plus.
• Highly organized, with the ability to manage multiple campaigns and deadlines.
• A collaborative mindset and a passion for delivering exceptional customer experiences.

What We Offer

• Competitive salary range of $8,000 - $10,000/month, translating to $96,000 - $120,000/year.
• Fully remote working environment, allowing for flexibility and work-life balance.
• Opportunity to join a mission-driven team and contribute to meaningful financial solutions.
• Access to professional development resources and industry insights.
• Collaborative and innovative company culture focused on growth and success.