Talantix.io
Remote Position•07.03.26
AI SCORE 8.5

Director of Partner Marketing - Remote

$120K–$150K/year
RemoteB2B SaaS
Google Analytics 4•BigQuery•Project Management•Digital Marketing•B2B Marketing•Media Planning•Lead Generation

About the Role

We are seeking a Director of Partner Marketing - Remote to lead our partner marketing initiatives and drive demand generation strategies. In this role, you will be responsible for developing and executing co-marketing campaigns, managing stakeholder relationships, and utilizing analytics to optimize marketing performance. This position offers a unique opportunity to work remotely while making a significant impact on our marketing efforts.

What You'll Do

  • Lead the development and execution of partner marketing strategies that align with our business goals.
  • Collaborate with cross-functional teams to create integrated media strategies and co-marketing campaigns.
  • Utilize tools such as Google Analytics 4 and BigQuery to analyze marketing performance and drive data-informed decisions.
  • Manage relationships with key partners to enhance collaboration and maximize marketing effectiveness.
  • Oversee project management and ensure timely delivery of marketing initiatives.
  • Develop and implement go-to-market strategies for new product launches.
  • Drive lead generation efforts through innovative marketing tactics and channel marketing strategies.
  • Monitor industry trends and competitor activities to inform marketing strategies.

Requirements

  • 5+ years of experience in partner marketing or a related field.
  • Proven track record of developing successful marketing strategies and campaigns.
  • Strong analytical skills and experience with marketing analytics tools.
  • Excellent communication and interpersonal skills.
  • Experience in B2B SaaS marketing is highly preferred.
  • Ability to work independently and manage multiple projects simultaneously.
  • Familiarity with digital marketing channels and techniques.
  • Experience with media planning and buying is a plus.

Nice to Have

  • Experience with motion graphics and 2D animation.
  • Knowledge of Adobe After Effects and other design tools.
  • Understanding of integrated media strategies.

What We Offer

  • Comprehensive healthcare, dental, and vision coverage.
  • 401k plan with matching contributions.
  • Generous PTO and paid company holidays.
  • Parental leave to support work-life balance.
  • Opportunities for professional development and growth.
Why This Job8.5 of 10

This Director of Partner Marketing role offers a unique opportunity to lead innovative marketing strategies in a remote setting. With a competitive salary and comprehensive benefits, this position is ideal for experienced marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficiency in Google Analytics 4 and BigQuery for data analysis and reporting, enabling the candidate to derive actionable insights to optimize marketing campaigns.

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Demonstrated experience in leading digital and B2B marketing strategies, with a strong ability to manage remote teams and stakeholders effectively, fostering collaboration in a virtual environment.

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A strategic mindset with a proven track record in project management and media planning, ensuring the successful execution of co-marketing campaigns that generate high-quality leads.

Learning Resources

→Google Analytics 4: The Complete Guideguide
→Digital Marketing Specializationcourse
→BigQuery Basics for Data Analystscourse

Career Path

Director of Partner Marketing - Remote(Now)→VP of Marketing(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$12.3B
Annual Growth
18.5%
AI Adoption in Marketing Analytics
65%
Investment in Marketing Technology
+25%
Labour Demand for Marketing Analysts
+32%
Avg Salary for Director of Partner Marketing
$145K

Skills & Requirements

Required
Google Analytics 4BigQueryProject Management
Growing in Demand
Data Visualization (Tableau, Power BI)SEO OptimizationMarketing Automation (HubSpot, Marketo)
Declining
Traditional Media BuyingEmail Marketing (Basic Techniques)

Domain Trends

Increased Focus on Data Privacy
With 75% of consumers expressing concern over data privacy, companies are shifting to privacy-centric marketing strategies, influencing how analytics tools like Google Analytics 4 are utilized.
Integration of AI in Marketing
AI-driven tools are expected to enhance marketing efficiency by 40%, leading to a surge in demand for analytics professionals who can leverage AI capabilities in Google Analytics 4.
Shift to Omnichannel Marketing Strategies
Over 70% of marketers are adopting omnichannel strategies, necessitating advanced analytics to track customer journeys across various platforms, boosting the relevance of Google Analytics 4.

Industry News

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