Director of Paid Media - Remote Opportunity

About the Role

We are looking for an experienced Director of Paid Media to join our remote team at GoHenry. As a Director of Paid Media, you will play a significant role in driving subscriber growth through innovative paid media strategies. This position reports directly to the global VP of Growth Marketing and is crucial for our mission to empower families with financial education.

What You'll Do

• Lead the UK Growth team to drive subscriber growth through effective paid media channels.
• Develop and execute comprehensive paid media strategies aimed at acquiring new customers efficiently.
• Manage and optimize customer acquisition costs (CAC) within defined guardrails to ensure sustainable growth.
• Collaborate with cross-functional teams to align growth marketing efforts with broader business objectives.
• Report on performance metrics and provide actionable insights to senior leadership to inform strategic decisions.

Requirements

• Proven experience in a senior marketing role, specifically in paid media management.
• Strong understanding of customer acquisition strategies and metrics.
• Experience in managing budgets and optimizing CAC.
• Excellent analytical skills with the ability to derive insights from data.
• Strong leadership skills with experience in managing teams.

Nice to Have

• Experience in the FinTech industry.
• Familiarity with digital marketing tools and platforms.
• Knowledge of SEO and content marketing strategies.

What We Offer

• Competitive salary in the range of $120,000 - $150,000 per year.
• Fully remote work environment with flexible hours.
• Opportunities for professional development and growth.
• Engaging company culture focused on financial education and empowerment.
• Health and wellness benefits.