Director of Growth Marketing - Remote Position

About the Role

We are seeking a Director of Growth Marketing to join our team at In Tandem, a company dedicated to enhancing family life through technology. This remote position offers an exciting opportunity to lead our paid marketing efforts across our family of brands. You will play a crucial role in driving subscriber growth and optimizing our marketing strategies.

What You'll Do

• Lead the paid media strategy and execution for our family subscription brands, managing campaign builds, optimization, and performance pacing.
• Collaborate with Data, Finance, and Product teams to develop and refine measurement frameworks that enhance our marketing effectiveness.
• Define key growth marketing objectives, focusing on new subscriber acquisition, customer acquisition cost (CAC), and lifetime value (LTV:CAC) ratios.
• Build infrastructure for accurate attribution, forecasting, and experimentation to unlock new growth opportunities.
• Translate performance insights into actionable strategies that drive incrementality and enhance our marketing efforts.
• Work cross-functionally to align messaging and creative with our brand promises, fostering a collaborative feedback loop.

Requirements

• 7+ years of experience in performance marketing or growth marketing, particularly within subscription-based business models.
• Proven track record of driving significant business outcomes in the mobile app space.
• Experience in building performance measurement frameworks and collaborating with data/BI teams.
• Comfortable working hands-on in consumer-centric ad platforms while managing overall strategy.
• Analytical proficiency in turning large data sets into actionable insights that inform strategy.

Nice to Have

• Experience with programmatic advertising, audio, CTV, and other emerging channels beyond Meta and Google.
• A background in family-oriented products or services.

What We Offer

• Competitive salary ranging from $170,000 to $200,000 per year.
• 100% premium coverage for employees and 99% for family members on medical insurance.
• 401k plan with up to a 4% match and immediate vesting.
• Generous paid leave for new parents and a learning & development stipend.
• Flexible working environment allowing you to work from anywhere.
• A supportive and collaborative company culture focused on continuous improvement.