Digital Product Growth Marketer - Remote

About the Role

PromptCloud is seeking a talented Digital Product Growth Marketer to join our team remotely. In this role, you will leverage your expertise in digital marketing to drive marketing-generated leads and web signups for our sales team. As a Digital Product Growth Marketer, your primary objective will be to create and implement successful campaigns across various social media channels, enhancing our online presence and generating valuable insights. This position is crucial for the success of our business, and you will play a key role in amplifying our marketing efforts.

What You'll Do

• Manage and improve inbound leads while nurturing them for better conversion across digital channels, particularly through retargeting and drip email campaigns.
• Plan and execute social media campaigns on platforms such as LinkedIn, Facebook, Twitter, Quora, and Reddit for multiple business and product lines.
• Set up campaigns for success with optimal targeting and optimization to achieve monthly signup and lead targets across regions.
• Analyze campaign data to draw meaningful insights and identify opportunities for improving campaign ROI, focusing on key metrics such as CPL, CTR, and Form Fills.
• Manage third-party listings and company profiles across business directories.
• Utilize Agile CRM for campaigns and lead tracking, ensuring efficient management of marketing initiatives.
• Collaborate with team members on digital marketing initiatives, including SEO, webpage development, and short-form content creation.

Requirements

• 2 to 4 years of experience in digital marketing and advertising, preferably in B2B or SaaS environments.
• Strong understanding of digital paid media strategies, including Google Search & Display, Paid Social (LinkedIn, Facebook, Twitter), with knowledge of Quora and Reddit being a plus.
• Demonstrable experience with email marketing, lead generation, and SEM.
• Familiarity with analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.
• Basic knowledge of web design and WordPress; having your own blog or website is a significant advantage.

Nice to Have

• Experience in managing social media campaigns across various platforms.
• Knowledge of content marketing strategies.
• Ability to work in a fast-paced environment and adapt to changing priorities.

What We Offer

• A supportive environment where each employee is celebrated.
• A one-time home office setup allowance and monthly allowances for internet bills.
• Childcare allowance for new mothers and single parents.
• Half-yearly performance appraisals to recognize your contributions.
• Flexible working hours to promote work-life balance.
• Competitive salary with opportunities for growth.