About the Role

Corcept Therapeutics is seeking a Digital & Omnichannel Marketing Specialist - Customer Experience (Remote) to join our innovative team. In this role, you will support strategy, development, and execution of marketing automation and customer experience initiatives for our endocrinology products. This is a contract position that offers a unique opportunity to work remotely while contributing to the advancement of healthcare solutions.

What You'll Do

  • Provide subject matter expertise to guide the integration of marketing automation technologies that enhance customer strategy and promotional execution.
  • Maintain a strong understanding of marketing automation platforms and their integration with digital channels to optimize effectiveness.
  • Develop and oversee execution of comprehensive marketing automation strategies to support market growth.
  • Identify and disseminate best practices for journey orchestration and digital channels across marketing.
  • Collaborate with internal stakeholders and agency partners to execute innovative omnichannel marketing strategies.
  • Coordinate with the Content Review Committee to ensure timely review and approval of marketing materials.
  • Manage relationships with agency partners and execute priority tactics to ensure timely delivery during product launches.
  • Develop key performance indicators (KPIs) for audience engagement and market traction, using data-driven insights to refine strategies.

Requirements

  • Bachelor's degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field; advanced degree preferred.
  • 5+ years of experience in digital marketing, with at least 2 years in the pharmaceutical or biotech industry.
  • Strong knowledge of digital marketing dynamics and marketing automation tools.
  • Proven ability to execute complex marketing initiatives requiring cross-functional collaboration.
  • Experience with AI/Machine Learning initiatives and automated deployment.
  • Strong analytical skills to interpret data and develop actionable marketing strategies.
  • Excellent verbal and written communication skills.
  • Ability to travel up to 25-30% of the time.

Nice to Have

  • Experience managing email delivery and automation, website assembly, and digital media optimization.
  • Familiarity with pharmaceutical regulatory requirements impacting marketing materials.
  • Understanding of data governance requirements including CCPA, CPRA, and GDPR.

What We Offer

  • Competitive hourly pay ranging from $58.94 to $78.00.
  • Remote work flexibility allowing you to manage your work-life balance.
  • Opportunity to work with a dedicated team focused on advancing healthcare solutions.
  • Access to professional development resources and training.
  • Collaborative and inclusive company culture.
Why This Job8.5 of 10

This role offers a unique opportunity to work remotely in the HealthTech industry, focusing on digital marketing strategies that impact patient care.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proven experience with marketing automation tools such as HubSpot or Marketo, demonstrating the ability to design and implement automated marketing campaigns that enhance customer engagement in the pharmaceutical sector.

Strong analytical mindset with proficiency in data analysis tools like Google Analytics and Excel, capable of interpreting customer data to drive marketing strategy and optimize omnichannel customer experiences.

Deep understanding of pharmaceutical marketing regulations and compliance, ensuring all marketing initiatives are executed within industry guidelines while effectively reaching target audiences.

Learning Resources

Digital Marketing Specializationcourse

Career Path

Digital & Omnichannel Marketing Specialist - Customer Experience(Now)Marketing Manager(1-2 years)Director of Digital Marketing(3-5 years)

Market Overview

Market Size 2024
$450B
Annual Growth
17.3%
AI Adoption in Marketing
64%
Investment in Marketing Automation
+25%
Labour Demand for Digital Marketers
+20%
Avg Salary for Digital Marketing Specialist
$80K

Skills & Requirements

Required
Digital MarketingMarketing AutomationCustomer Relationship Management
Growing in Demand
Content MarketingSEO OptimizationSocial Media Advertising
Declining
Traditional Media BuyingBasic HTML for Email Marketing

Domain Trends

Rise of AI-Driven Marketing
AI tools in digital marketing are expected to automate 30% of marketing tasks by 2025, enhancing personalization and efficiency.
Omnichannel Marketing Approach
Companies adopting an omnichannel strategy see a 90% higher customer retention rate, emphasizing the need for specialists in this area.
Data Privacy Regulations Impact
With 70% of marketers concerned about data privacy, compliance with regulations like GDPR is becoming a critical skill for digital marketers.

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