Digital Marketing Specialist (PPC and SEO) - Remote Opportunity

About the Role

We are seeking a talented Digital Marketing Specialist (PPC and SEO) remote to join our innovative team at Osdire. This role is pivotal in driving traffic and user acquisition through effective paid search campaigns and organic search optimization. As a Digital Marketing Specialist, you will collaborate with various teams to ensure our marketing efforts align with our brand and launch goals.

What You'll Do

• Plan and execute PPC campaigns targeting keywords such as “freelance services UK” and “hire freelancers online” to drive immediate traffic and sign-ups.
• Create compelling ad copy and optimize landing pages with our UX/UI team to maximize click-through and conversion rates.
• Implement retargeting campaigns to re-engage visitors who don’t convert.
• Conduct keyword research and optimize Osdire’s website for SEO, including on-page elements like meta tags and content structure.
• Develop a backlink strategy to boost domain authority, targeting freelancing and tech blogs or directories.
• Track and analyze campaign performance using tools like Google Analytics and SEMrush, reporting weekly to the Marketing Manager.
• Optimize campaigns based on data to improve metrics like cost per acquisition and organic traffic growth.
• Collaborate with the Social Media/Content Marketer and Email Marketing Specialist to align PPC ads with social campaigns and funnel leads into email campaigns.

Requirements

• 3–5 years of experience in PPC and SEO, ideally in tech startups or e-commerce/marketplace platforms.
• Proven success managing Google Ads campaigns and optimizing websites for organic search.
• Proficiency in tools like Google Ads, Google Analytics, Search Console, SEMrush, or Ahrefs.
• Strong analytical skills to interpret data and optimize campaign performance.
• Ability to create compelling ad copy and understand landing page optimization.
• Experience working in fast-paced environments with tight deadlines.
• UK-based or authorized to work in the UK.

Nice to Have

• Google Ads certification or equivalent.
• Experience with two-sided marketplaces or freelance platforms.
• Familiarity with retargeting and A/B testing for conversions.

What We Offer

• Competitive salary ranging from $60,000 to $80,000 annually.
• Comprehensive relocation support packages to help you move and settle in your new role.
• Opportunity to work in a dynamic startup environment.
• Collaborate with a talented development team and shape Osdire’s growth from day one.
• Make a tangible impact in a short timeframe.