Digital Marketing Lead - Remote

About the Role

We are seeking a Digital Marketing Lead - Remote to spearhead our global digital marketing operations. In this pivotal role, you will lead initiatives that drive data-driven growth and operational excellence across various channels. As a key member of a strategic and collaborative team, you will focus on optimizing marketing automation platforms and enhancing customer engagement.

What You'll Do

• Own and optimize marketing automation platforms, including Pardot and Salesforce.
• Ensure seamless connectivity of marketing technologies for a unified customer view.
• Design and improve standardized marketing workflows for scalable campaigns.
• Manage the end-to-end lead lifecycle from capture to nurturing.
• Establish data governance standards for high data quality and compliance.
• Build and maintain dashboards to measure campaign performance and ROI.
• Provide support for multi-channel marketing campaigns.
• Act as a liaison between marketing, sales, and IT to align processes.

Requirements

• At least 5+ years of experience in marketing operations or digital marketing.
• Master’s degree in Marketing, Business, Data, or a related field.
• Strong expertise in marketing automation platforms, especially Salesforce.
• Solid understanding of lead management and data governance.
• Experience in building dashboards and converting data into insights.
• Ability to manage cross-functional initiatives and communicate with stakeholders.
• Strong analytical and problem-solving skills.
• Experience in a global, matrixed organization.

Nice to Have

• Experience with AI tools in marketing.
• Familiarity with GDPR compliance.
• Knowledge of diverse market strategies.

What We Offer

• A strategic role with a global impact in a growing business.
• Opportunities to shape and scale marketing operations at the enterprise level.
• Exposure to diverse markets and technologies.
• Learning and development opportunities for professional growth.
• An inclusive culture that values diverse perspectives.
• Partially remote working model.
• Competitive annual salary.