CRM Analytics Manager - Remote Opportunity

About the Role

We are looking for a CRM Analytics Manager remote to join our dynamic team at Wise. In this role, you will define and execute the analytical strategy for our global CRM program, supporting both Personal and Business customer segments. This is a high-impact position that requires collaboration across various teams, including CRM, Product, Data Science, and Growth.

What You'll Do

• Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement, and retention.
• Own the global measurement framework for all CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment.
• Collaborate with CRM technology and Product teams to define data requirements and improve data quality.
• Lead performance analysis and insight generation for CRM stakeholders, translating complex findings into clear narratives.
• Contribute to the development and improvement of our segmentation, statistical models, and analytical methodologies.
• Support the evaluation of propositions and campaigns using rigorous statistical practices.
• Manage and mentor two CRM analysts, fostering their professional development.

Requirements

• 4+ years of experience in marketing analytics within CRM/lifecycle marketing, including 1+ years in a managerial capacity.
• Proven track record of influencing business strategy and driving measurable outcomes through data-driven insights.
• Comprehensive technical skillset spanning insight generation, data modeling (dbt), reporting, and statistical testing methodologies.
• Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment (e.g., Snowflake).
• Experience with a programming language such as Python or R for data analysis.
• Strong understanding of personalization techniques and promotion frameworks.

Nice to Have

• Professional experience in fintech, e-commerce, or a comparable high-growth technology industry.
• Experience collaborating directly with Data Science teams on personalization or predictive modeling initiatives.

What We Offer

• Competitive salary and benefits package.
• Remote work flexibility, allowing you to work from anywhere.
• Opportunities for professional development and career progression.
• A diverse and inclusive work environment.
• Access to cutting-edge technologies and tools.

Join us as a CRM Analytics Manager remote and help shape the future of money management at Wise!