Country Manager - Vietnam Market Strategy

About the Role

We are seeking a dynamic Country Manager for Vietnam to lead our market strategy and operations. In this Country Manager remote role, you will be responsible for driving revenue growth and enhancing player retention while ensuring alignment with our regional and global objectives.

What You'll Do

• Own the performance of the Vietnam market, focusing on revenue and active player growth.
• Develop and execute a localized market strategy that aligns with our regional direction, including acquisition and brand growth.
• Oversee all acquisition channels and collaborate with the Central Acquisition team to optimize marketing spend and ROI.
• Work with CRM and retention teams to enhance player value and drive deposit frequency.
• Act as the Vietnam market representative across payments, product, and operations, ensuring smooth execution of local strategies.
• Build and maintain strong relationships with local affiliates, media partners, and influencers to enhance brand presence.
• Coordinate with regional teams and prepare performance reports to communicate market insights and recommendations.

Requirements

• Minimum 5+ years of experience in iGaming, digital marketing, or country market management.
• Strong understanding of the Vietnam iGaming landscape and proven experience in market growth.
• Fluent in Vietnamese with good English communication skills.
• Experience managing multiple stakeholders across regions.
• Strong commercial mindset with a results-oriented approach.

Nice to Have

• Experience as a Country Manager or Senior Marketing Manager.
• Strong network within the Vietnam affiliate and community ecosystem.
• Understanding of local payment behavior and player lifecycle.

What We Offer

• Competitive salary in the range of $120,000 - $150,000 per year.
• Relocation support to help you settle in Malaysia.
• Opportunity to work in a fast-paced and high-growth environment.
• Collaborative team culture with strong leadership support.
• Comprehensive benefits package including health and wellness programs.