Talantix.io
Binance•26.02.26
AI SCORE 8.5

ASO & Paid Search Manager - Remote Position at Binance

$90K–$120K/year
RemoteWeb3
Apple Search Ads•Google Ads•ASO•Appsflyer•App Annie•Sensor Tower•StoreMaven•Mobile Action

About the Role

We are seeking an experienced ASO & Paid Search Manager to join Binance in a remote capacity. As an ASO & Paid Search Manager, you will drive app growth by improving conversion rates across organic and paid search channels, focusing on increasing installs, ratings, and high-quality in-app events. This role is pivotal in enhancing our app's visibility and performance in the competitive landscape of mobile applications.

What You'll Do

  • Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), applying insights to metadata, campaigns, and creative strategy.
  • Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns.
  • Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy.
  • Plan and execute A/B tests for app store listings to improve conversion rates.
  • Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements.
  • Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals.

Requirements

  • Strong hands-on experience with Apple Search Ads and Google Ads (app and web).
  • Proven expertise in ASO strategies and app store algorithms.
  • Solid experience with AppsFlyer, including deep links and deferred deep links.
  • Proficiency with ASO and analytics tools (e.g., App Annie, Sensor Tower, StoreMaven, Mobile Action).
  • Experience in crypto, fintech, or online trading platforms would be advantageous.
  • Ideal to have ASO experience across APAC markets.

Nice to Have

  • Experience with mobile app marketing in a global context.
  • Understanding of user acquisition strategies and metrics.
  • Familiarity with data analysis and performance tracking tools.

What We Offer

  • Shape the future with the world’s leading blockchain ecosystem.
  • Collaborate with world-class talent in a user-centric global organization with a flat structure.
  • Tackle unique, fast-paced projects with autonomy in an innovative environment.
  • Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
  • Competitive salary and company benefits.
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This ASO & Paid Search Manager role at Binance offers a unique opportunity to drive app growth in a leading blockchain ecosystem. Enjoy competitive pay and remote work flexibility.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in Apple Search Ads and Google Ads with a demonstrated ability to optimize campaigns for mobile applications, ensuring a high ROI and effective targeting of relevant user segments.

→

Self-motivated and proactive in a remote work environment, with strong time management skills to balance multiple campaigns and projects while consistently meeting deadlines and performance metrics.

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Analytical mindset with experience using tools like Appsflyer, App Annie, and Sensor Tower to derive insights from data, enabling informed decision-making for ASO strategies and paid search optimizations.

Learning Resources

→Apple Search Ads Guideguide
→Google Ads Certificationcourse
→ASO: The Complete App Store Optimization Guidearticle

Career Path

ASO & Paid Search Manager - Remote Position(Now)→Growth Marketing Lead(1-2 years)→Head of Mobile Marketing(3-5 years)

Market Overview

Market Size 2024
$6.5B
Annual Growth
20.5%
AI Adoption in Mobile Marketing
65%
Investment in ASO Tools
+35%
Labour Demand for ASO Managers
+22%
Avg Salary for ASO Managers
$90K

Skills & Requirements

Required
Apple Search AdsGoogle AdsASO
Growing in Demand
Data Analytics for Mobile MarketingUser Experience (UX) DesignSearch Engine Optimization (SEO) for Apps
Declining
Keyword Stuffing TechniquesBasic App Store Listing Optimization

Domain Trends

Shift Towards AI-Driven Marketing
Over 60% of marketers are utilizing AI tools to optimize ad spend and improve targeting in mobile marketing.
Increased Focus on User Retention
Companies are investing 50% more in ASO strategies aimed at improving user retention rates, reflecting a shift from acquisition to retention.
Integration of Cross-Channel Marketing
75% of successful ASO strategies now incorporate cross-channel marketing efforts, combining insights from Google Ads and Apple Search Ads to maximize visibility.

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