Reltio01.03.26
AI SCORE 8.5

AI Marketing Strategy & Enablement Director - Remote

$142K–$291K/year

About the Role

We are seeking an experienced AI Marketing Strategy & Enablement Director to join our team at Reltio. In this remote role, you will serve as the functional AI Product Owner for our global marketing organization, translating cutting-edge AI capabilities into a long-term operational advantage. You will not just be a user of AI, but the strategic owner of Marketing’s AI Operating Model, ensuring that every AI initiative delivers measurable business transformation.

What You'll Do

  • Act as the Product Owner for the marketing function, defining user stories and requirements for new agents.
  • Drive strict KPI alignment by establishing value realization frameworks for every initiative, presenting quarterly business reviews to the CMO and CIO.
  • Govern the "Source of Truth" that powers our internal marketing AI agents, ensuring brand consistency across agents.
  • Partner with VP-level stakeholders to redesign complex workflows into "Human-in-the-Loop" agentic workflows.
  • Lead the cultural shift toward an "AI-First" marketing organization by designing enablement programs that upskill the marketing team.
  • Collaborate with Creative and Digital teams to execute "Agentic" campaigns, using AI tools to accelerate production while maintaining high creative standards.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • 10+ years of experience in B2B / SaaS Marketing, with significant experience in Marketing Operations, Digital Transformation, or Product Strategy.
  • Ability to manage a complex product roadmap and prioritize based on ROI.
  • Proven ability to influence C-level and VP-level stakeholders.
  • Experience quantifying the value of internal projects and presenting these metrics to leadership.
  • Demonstrated ability to design complex "System Architectures" for AI.
  • Comfort working with structured data formats (Markdown, JSON, CSV) and understanding API connectivity.
  • Proven track record of leading large-scale digital transformation initiatives.

Nice to Have

  • Experience with Marketing Automation Platforms (Marketo).
  • Basic familiarity with Python or low-code automation tools.
  • Experience in Knowledge Management or Information Architecture.

What We Offer

  • Competitive salary based on market indicators and your specific job family, background, skills, and experience.
  • Flexible work arrangements to help manage personal and professional lives.
  • A collaborative team environment focused on innovation and excellence.
  • Opportunities for professional growth and development.
  • A commitment to equal employment opportunity and reasonable accommodation for applicants with disabilities.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

Join Reltio as an AI Marketing Strategy & Enablement Director and lead innovative AI initiatives in a fully remote role with competitive compensation.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in AI-driven marketing tools, with hands-on experience in platforms like Salesforce Marketing Cloud and HubSpot, leveraging data analysis skills to optimize campaigns through A/B testing and consumer behavior insights.

Self-motivated and adaptable, thriving in a fully remote environment while effectively managing multiple projects and collaborating with cross-functional teams using tools like Asana and Slack for seamless communication.

Deep understanding of SaaS product management principles, with a proven track record of successfully leading change management initiatives that align marketing strategies with product development cycles and customer feedback.

Learning Resources

AI for Marketing and Product Innovationcourse

Career Path

AI Marketing Strategy & Enablement Director - Remote(Now)Head of Marketing Technology(1-2 years)Chief Marketing Officer (CMO)(3-5 years)

Market Overview

Market Size 2024
$126B
Annual Growth
30.5%
AI Adoption in Marketing
72%
Investment in AI Marketing Technologies
+45%
Labour Demand for AI Roles
+50%
Avg Salary for AI Marketing Directors
$150K

Skills & Requirements

Required
AIMarketing StrategySaaS
Growing in Demand
Machine LearningCustomer Journey MappingPredictive Analytics
Declining
Traditional SEOEmail List Management

Domain Trends

Increased Personalization
82% of marketers are leveraging AI for personalized content delivery, enhancing customer engagement.
AI-Driven Analytics
70% of marketing teams are adopting AI tools for data analysis, leading to more informed decision-making.
Automation in Marketing
The use of marketing automation platforms has surged by 55%, enabling teams to streamline campaigns and improve ROI.

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