AI Marketing Strategy & Enablement Director - Remote
About the Role
We are seeking an experienced AI Marketing Strategy & Enablement Director to join our team at Reltio. In this remote role, you will serve as the functional AI Product Owner for our global marketing organization, translating cutting-edge AI capabilities into a long-term operational advantage. You will not just be a user of AI, but the strategic owner of Marketing’s AI Operating Model, ensuring that every AI initiative delivers measurable business transformation.
What You'll Do
- Act as the Product Owner for the marketing function, defining user stories and requirements for new agents.
- Drive strict KPI alignment by establishing value realization frameworks for every initiative, presenting quarterly business reviews to the CMO and CIO.
- Govern the "Source of Truth" that powers our internal marketing AI agents, ensuring brand consistency across agents.
- Partner with VP-level stakeholders to redesign complex workflows into "Human-in-the-Loop" agentic workflows.
- Lead the cultural shift toward an "AI-First" marketing organization by designing enablement programs that upskill the marketing team.
- Collaborate with Creative and Digital teams to execute "Agentic" campaigns, using AI tools to accelerate production while maintaining high creative standards.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 10+ years of experience in B2B / SaaS Marketing, with significant experience in Marketing Operations, Digital Transformation, or Product Strategy.
- Ability to manage a complex product roadmap and prioritize based on ROI.
- Proven ability to influence C-level and VP-level stakeholders.
- Experience quantifying the value of internal projects and presenting these metrics to leadership.
- Demonstrated ability to design complex "System Architectures" for AI.
- Comfort working with structured data formats (Markdown, JSON, CSV) and understanding API connectivity.
- Proven track record of leading large-scale digital transformation initiatives.
Nice to Have
- Experience with Marketing Automation Platforms (Marketo).
- Basic familiarity with Python or low-code automation tools.
- Experience in Knowledge Management or Information Architecture.
What We Offer
- Competitive salary based on market indicators and your specific job family, background, skills, and experience.
- Flexible work arrangements to help manage personal and professional lives.
- A collaborative team environment focused on innovation and excellence.
- Opportunities for professional growth and development.
- A commitment to equal employment opportunity and reasonable accommodation for applicants with disabilities.
Join Reltio as an AI Marketing Strategy & Enablement Director and lead innovative AI initiatives in a fully remote role with competitive compensation.
Who Will Succeed Here
Proficient in AI-driven marketing tools, with hands-on experience in platforms like Salesforce Marketing Cloud and HubSpot, leveraging data analysis skills to optimize campaigns through A/B testing and consumer behavior insights.
Self-motivated and adaptable, thriving in a fully remote environment while effectively managing multiple projects and collaborating with cross-functional teams using tools like Asana and Slack for seamless communication.
Deep understanding of SaaS product management principles, with a proven track record of successfully leading change management initiatives that align marketing strategies with product development cycles and customer feedback.
Learning Resources
Career Path
Market Overview
Skills & Requirements
Domain Trends
Industry News
Loading latest industry news...
Finding relevant articles from the last 6 months