Acquisition Marketing Manager - Referrals for Wellness Platform

About the Role

We're hiring an Acquisition Marketing Manager - Referrals to join our dynamic team at Playlist. This remote position is pivotal in driving our mission to connect people with inspiring experiences in fitness and wellness. You'll play a crucial role in amplifying our reach and enhancing user engagement through innovative marketing strategies.

What You'll Do

• Own and evolve referral and onboarding strategies from idea to global rollout.
• Build and launch lifecycle campaigns using Braze and internal tools to drive engagement at every stage.
• Dive into data to identify referral trends, analyze acquisition drivers, and uncover opportunities for growth.
• Design A/B testing strategies and experiments that turn insight into action.
• Lead the referral experimentation roadmap, including messaging, incentives, and placements.
• Collaborate with Product and Creative teams to shape a seamless onboarding journey for new users.
• Define key lifecycle KPIs, maintain campaign reporting, and deliver clear recommendations to stakeholders.
• Align cross-functional teams around lifecycle marketing priorities that move the needle.

Requirements

• 3+ years in growth marketing, performance marketing, analytics, or similar data-driven roles.
• A track record of running lifecycle campaigns with measurable business impact.
• Strong experience using SQL and Excel to uncover and communicate insights.
• Deep familiarity with referral, onboarding, and engagement strategies.
• Confident building testing plans, interpreting A/B results, and applying learnings at scale.
• Skilled at juggling multiple campaigns and priorities with minimal oversight.
• Clear communicator and cross-functional collaborator—especially with Product and Engineering.
• Experience with Braze and tools like Asana or JIRA is a plus.
• Experience with paid media channels preferred (Meta, Google, LinkedIn, Bing, etc.).

Nice to Have

• Experience in the health and wellness industry.
• Familiarity with customer journey mapping.
• Knowledge of digital marketing trends and best practices.

What We Offer

• Competitive salary and performance bonuses.
• Flexible working hours and a fully remote work environment.
• Opportunities for professional development and growth.
• Health and wellness benefits, including gym memberships and wellness programs.
• A diverse and inclusive workplace culture.